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Jaguar Land Rover to cut workforce by 2,000 in push toward electric future

Jaguar Land Rover said on Wednesday it would cut 2,000 jobs from its global salaried workforce, just days after announcing its luxury Jaguar brand will be entirely electric by 2025 and e-models of its entire lineup will be launched by 2030. "The full review of the Jaguar Land Rover organization is already under way," the company said in an emailed statement. "We anticipate a net reduction of around 2,000 people from our global salaried workforce in the next financial year," it said. However, it added that the organizational review did not impact hourly paid, manufacturing employees. JLR, owned by India's Tata Motors, said earlier that its Land Rover brand will launch six fully electric models over the next five years, with the first in 2024. Known for its iconic, high-performance E-Type model in the 1960s and 1970s, Jaguar faces the same challenges as many other carmakers as it transitions to electric vehicles while trying to retain the feeling and power of a luxury combustion engine model. Last month, Tata Motors said it was concerned by semiconductor shortages and Brexit-related supply disruptions as its luxury car sales recover, although the Indian automaker added these had not yet hit production. Tata Motors posted three straight quarters of losses as the COVID-19 crisis dented sales, exacerbating uncertainties over Britain's exit from the European Union, weak demand and rising costs, but had bounced back to clock a profit in its third quarter to the end of December. The 2,000 reduction in JLR's non-factory jobs was reported earlier on Wednesday by Sky News.

Jaguar Heritage to auction off part of its classic-car collection

A few years back it was reported that Jaguar Land Rover had purchased the James Hull classic car collection in its entirety. The collection is beyond significant, as it was at the time of sale the biggest single collection of British cars in the world and the largest private car collection in the UK. Consisting of 543 cars, it ranged from the mundane to the obscure, including some extremely rare prototypes. There were 130 Jaguars, for example, from the C-type to the D-type to the XKSS. When the cars were put up for sale in 2014, the asking price was a not-insubstantial $170 million. JLR didn't reveal how much it spent to buy the cars, but now it seems the carmaker is about to recoup some of those costs. At least 50 cars from the collection will be sold by auction house Brightwells, as part of the Affordable Classics at Bicester sale on March 21; some reports have said JLR would be eventually offloading as many as 100 cars. Looking at the listing, there are some definite gems in there. Not all cars are British, as there are Citroens, Mercedes-Benzes, a Fiat and a Goggomobil. Jaguars and Land Rovers are notably absent from Brightwells' listing, which we take as a clue that the sale will consist of cars not crucial to JLR's wellbeing and heritage. That said, for a lover of British cars there's a possibility to grab something truly interesting: For example, the Reliant Scimitar Ferguson 4x4 Prototype must be worth preserving. A 4WD pioneer also known for Massey-Ferguson tractors, Ferguson fitted its system in Jensens as well as a prototype 4WD Mustang in the 1960s. The fiberglass-bodied Reliant sports car is an interesting sidenote in Ferguson's history. Then there's a Vauxhall Chevette 2300 HS, which is a veritable rally-bred RWD hot hatch in comparison to the American market Chevrolet Chevette, its distant relative. On the hot hatch front, there are also Metro and Maestro turbos, which offer plenty of poke in a light, boxy body. Or if you view the internet's popular "Worst Cars Ever Made" lists as shopping lists, you could build your own collection of slightly dodgy cars: Start with the unfortunate-looking Vanden Plas Allegro, continue to the malaise-tastic Morris Ital Camper, and finish it off with a late-model Lada Riva wagon from the mid-1990s. Some cars are in tip-top shape, and some are best seen as restoration projects, like the very pretty Borgward Isabella coupe from 1960.

Freelander name making jump from old Land Rover model to new EV brand

The Jaguar Land Rover House of Brands is about to grow by one. JLR signed a Letter of Intent to license a new brand called Freelander to its Chinese joint-venture partner of 12 years, Chery. For those who missed it, Land Rover sold a compact four-wheel-drive model called the Freelander or LR2, depending on market and generation, from 1997 to 2015. The Freelander didn't get the best press, but that didn't stop it from being popular because, before the Evoque, it was the least expensive way to get into something bearing the green oval. The moniker's rebirth will also apply to "mainstream" products, this time pure-electric vehicles outside of JLR's or Chery's current lineups. What's more, the Freelander range won't be limited to China, although JLR wouldn't say how long it would be before international markets could expect Freelander arrival.  They new cars will be designed by teams from both automakers and sit on Chery's E0X battery-electric architecture. Car News China reports that the E0X can support an 800-volt architecture, Level 3 autonomous driving, and air suspension setups. The platform also plays nice with range-extended EVs, a powertrain type enjoying the same upswing in popularity over there as in other markets. Autocar writes that extended-range EV sales from January 2023 to September 2023 rose 157% over the same span in 2022. Chery's Luxeed R7, above, sits on E0X bones. The Luxeed R7 EV comes in single- and dual-motor variants from 288 horsepower to 489 hp, and offers a maximum range of 531 miles on the Chinese cycle. Previous to this new announcement, Chery said it would also share its M3X platform with the Chery Jaguar Land Rover collaboration, the vehicle structure said to have been developed with Magna International. The M3X is suited to internal combustion and PHEV powertrains. JLR's press release specifies that for now, Freelander will be "an advanced portfolio of electric vehicles," so it's possible future Freelanders will expand powertrain options once the electric lineup gains momentum, or the M3X might be applied to a different set of products.