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Lamborghini beats the odds, sets delivery record in 2021

Lamborghini is one of the luxury carmakers that reported exceptionally strong sales in 2021 in spite of an ongoing global pandemic and a crippling chip shortage. Like Rolls-Royce and sister company Bentley, the Italian firm beat the odds by setting an all-time delivery record. Annual deliveries totaled 8,405 units, an increase of 13% over 2020. Lamborghini's biggest market remains the United States, where deliveries jumped by 11% to 2,472 units in 2021. Mainland China, Hong Kong, and Macao are lumped into second place, and deliveries there skyrocketed by 55% to 935 sales. Germany and, somewhat surprisingly, the United Kingdom are in third and fourth place, respectively. Deliveries in Germany rose by 16% to 706 and in England by 9% to 564. Italy, where regulations have historically (and ironically) been hostile to cars with large-displacement engines, likes Lamborghini's breed of bulls as well: 359 deliveries were recorded in 2021, a 3% climb. It shouldn't surprise anyone to learn that the Urus was the best-selling Lamborghini in 2021. The company delivered 5,021 examples, so the SUV accounted for over half of the brand's sales. Second place on the podium is occupied by the Huracan, with 2,586 deliveries, followed by the Aventador, with 798 delivered units. While these numbers might sound insignificant in the grand scheme of things, putting them into context tells a different story. Lamborghini remains small, but it used to be a lot smaller: It built precisely 1,999 examples of the Countach during a production run that stretched 17 years. It made more units of the Aventador (pictured) in 2021 than of the Miura between 1966 and 1973. Another interesting point is that Lamborghini's total for 2021 seemingly only includes delivered units. The company left out the cars it sold but hasn't delivered yet, like the 112 planned units of the born-again Countach. The coupe was sold out before it was shown to the public. Lamborghini hopes to keep the momentum going, and company boss Stephan Winkelmann revealed that almost all of 2022's production capacity is already spoken for. The company also plans to unveil four new cars in 2022, including the Aventador's mysterious successor. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini explains the challenges of putting Alexa in a 640-hp coupe

LAS VEGAS — Lamborghini and Amazon will continue their collaboration in a bid to bring an ever-greater degree of connectivity to the supercar segment, the Italian firm told Autoblog on the sidelines of CES 2020. Now that Alexa technology is available in the Huracan Evo, making it available across the rest of the range is relatively straightforward. Maurizio Reggiani, Lamborghini's research and development boss, explained adding voice recognition technology to a car like the 640-horsepower Huracan was easier said than done. "We had to split voice from the engine's sound, especially when the car is in Corsa [mode]. Alexa's engineering team spent a long time in Sant'Agata," he explained. Making the engine quieter so owners can pre-heat their oven while driving wasn't an option. The Huracan Evo released in 2019 is equipped with a relatively new, touchscreen-based infotainment system developed entirely in-house, so it was the ideal starting point. It was also one of the most challenging use cases for the engineering team, and not just because its two-seater cabin is small and noisy in the best possible way. "The V10's frequency is unique. If you take the V12 [in the Aventador S], it's much more regular. The V10's high frequency is one of the most difficult sources of sound to manage," Reggiani said. He stopped short of confirming when Lamborghini's other models will receive Amazon Alexa, though we wouldn't wait for the option to appear on the Aventador S because the model is at the end of its career, and its replacement — which will receive hybrid power — is right around the corner. Reggiani assured us adding Alexa to the Urus would be "much, much, much simpler," partly because its cabin is far quieter than the Huracan's. Why bother with technology when Lamborghini built its reputation mega horsepower? The answer is simple: Buyer demand. "We need to speak the same language as our new, younger customers," Reggiani said. "They want to ask, and to have. The car must be able to satisfy this kind of request." 

The Lamborghini Centenario is sold out

Lamborghini is expected to unveil a new supercar at the Geneva Motor Show in a couple of months. Tipped to be called the Centenario, the limited-run special will commemorate the hundredth anniversary of company founder Ferruccio Lamborghini's birth. But before it makes its public debut, the company has reportedly sold every last one. The Centenario (or whatever it's ultimately called) will be the latest in a line of limited-production supercars rolling out of Sant'Agata, following in the footsteps of the Reventon, Sesto Elemento, and Veneno. It's expected to be based on the Aventador, but with unique bodywork and a more potent version of Lambo's 6.5-liter V12 engine. The company is expected to produce 40 examples – 20 coupes and 20 roadsters – all of which have reportedly already been spoken for despite a price tag of nearly $2.4 million. The trend of selling out such high-end machinery prior to their debut is picking up steam at the top end of the supercar market. Manufacturers like Lamborghini, Bugatti, Pagani, and Koenigsegg typically show their most dedicated customers plans for what they have in store behind closed doors and start taking deposits before the vehicle is ever shown to the public. And with such limited production numbers, they sell out rather quickly, no matter how many millions the company charges for the privilege. As Autocar points out, 2016 also marks the 50th anniversary of the Miura – one of Lamborghini's most legendary models. Ten years ago the company marked the model's 40th anniversary with a one-off concept that never saw production. While Lamborghini is more forward-looking than prone to retro throwbacks, we wouldn't be surprised to see some form of tribute resurface this year.