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Lamborghini explains the challenges of putting Alexa in a 640-hp coupe

LAS VEGAS — Lamborghini and Amazon will continue their collaboration in a bid to bring an ever-greater degree of connectivity to the supercar segment, the Italian firm told Autoblog on the sidelines of CES 2020. Now that Alexa technology is available in the Huracan Evo, making it available across the rest of the range is relatively straightforward. Maurizio Reggiani, Lamborghini's research and development boss, explained adding voice recognition technology to a car like the 640-horsepower Huracan was easier said than done. "We had to split voice from the engine's sound, especially when the car is in Corsa [mode]. Alexa's engineering team spent a long time in Sant'Agata," he explained. Making the engine quieter so owners can pre-heat their oven while driving wasn't an option. The Huracan Evo released in 2019 is equipped with a relatively new, touchscreen-based infotainment system developed entirely in-house, so it was the ideal starting point. It was also one of the most challenging use cases for the engineering team, and not just because its two-seater cabin is small and noisy in the best possible way. "The V10's frequency is unique. If you take the V12 [in the Aventador S], it's much more regular. The V10's high frequency is one of the most difficult sources of sound to manage," Reggiani said. He stopped short of confirming when Lamborghini's other models will receive Amazon Alexa, though we wouldn't wait for the option to appear on the Aventador S because the model is at the end of its career, and its replacement — which will receive hybrid power — is right around the corner. Reggiani assured us adding Alexa to the Urus would be "much, much, much simpler," partly because its cabin is far quieter than the Huracan's. Why bother with technology when Lamborghini built its reputation mega horsepower? The answer is simple: Buyer demand. "We need to speak the same language as our new, younger customers," Reggiani said. "They want to ask, and to have. The car must be able to satisfy this kind of request." 

Lamborghini unveils customer-commissioned one-off SC20 barchetta

Lamborghini unveiled the mysterious roof-less supercar it has been testing on and off the track for the past few months. Called SC20, it's a one-of-a-kind model positioned at the intersection of road cars and track cars. Developed by Squadra Corse, the firm's in-house racing division, the SC20 was built at the request of a customer who eagerly participated in nearly every step of the design process. Lamborghini explained the project's goal was to transfer some of the lessons it learned on the track (notably those related to aerodynamic technology) to a street-legal car that falls in line with its current design language without copying an existing model. Mitja Borkert, the head of the company's design department, cited the Diablo VT Roadster, the Aventador J, the Veneno Roadster, and the Concept S as sources of inspiration. Up front, the SC20 is less angular than the Aventador S, though it's still immediately recognizable as a member of the Lamborghini family, and its vents are modeled after the Huracan Evo GT3's. Out back, the rear lights are reminiscent of the ones fitted to the Sian, but the fascia wears a markedly more aggressive design that incorporates a sizable wing with three positions called low, medium and high load, respectively, a deep diffuser and vents that let hot air escape the engine bay. Viewed from the side, the SC20 is characterized by the complete lack of a windshield, a layout which provides an unobstructed view of the Alcantara upholstery on the dashboard and of the carbon fiber panel that covers the digital instrument cluster. All told, the SC20 is much closer to a barchetta than to a conventional convertible. Bare carbon fiber on the dashboard, the firewall, the door panels and the center console hints at the SC20's lightweight construction. Lamborghini used the composite material to make the seat shells, too, and it machined the door handles out of solid aluminum. The center console houses a slanted touchscreen which displays the infotainment software that the Italian company developed in-house and released on the Huracan Evo. Although the Aventador's replacement will go hybrid, the SC20 eschews electrification. It's powered by a naturally-aspirated 6.5-liter V12 which produces 770 horsepower at 8,500 rpm and 531 pound-feet of torque at 6,750 rpm. It spins the four wheels via an Independent Shifting Rod (ISR) seven-speed automatic transmission linked to a pair of shift paddles and a central electronic differential.

Lamborghini invades Miami with Aventador parade, high-speed runs at airport [w/video]

Lamborghini is only starting to throttle the engines on its 50th anniversary celebrations. The company lined up fifty of its Italian jobs for a cannonball run down the south runway at the Miami International Airport, the Aventador Roadster breaking 200 miles per hour, then ran them all through the streets of Miami to be properly introduced to one of their most ardent clienteles.
Contrary to the appearance of the image above, no airplanes had to wait to taxi behind the ground-based flyers. Not that any of them would have had to wait long, though, since the 700-horsepower Aventador Roadsters were exceeding the lift-off speeds of commercial airliners by at least 30 mph.
There's a press release and a video below, along with a gallery of high-res photos of the day's events. Enjoy.