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Lamborghini Veneno leaks ahead of Geneva

Hey, Lamborghini execs... why the long face? Is it because your double-top-secret Veneno hypercar has leaked ahead of its Geneva Motor Show debut?
This unidentified magazine scan has dribbled its way onto the internet, and the single image shows a radically designed coupe - even by Lamborghini standards - powered by the 6.5-liter V12 from the Aventador tuned to produce 740 horsepower, routed through the company's seven-speed single-clutch gearbox. The bodywork features exposed carbon fiber canards, asymmetric wheel wells, a massive rear wing, and all manner of vents and scoops, all combining for an outlandishly brutal look.
What does "Veneno" mean, exactly? It translates to "poison" in Spanish, but if the company's history is anything to go by, it must also be the name of a noteworthy bull in the history of tauromachia. What the car means to Lamborghini, however, is a celebration of the one-time tractor manufacturer's 50th anniversary.

Lamborghini gets to work on Huracan LP610-4 Super Trofeo

We all know the story of how Automobili Lamborghini got its start. The short of it is that Ferruccio, who had already started a successful tractor business, wanted to stick it to Enzo Ferrari, so he started making sports cars of his own. Lamborghini, however, never embraced motorsports to the same degree that Ferrari has - dabbling in Formula One engines in the early '90s and the occasional foray into GT racing - but these days the Raging Bull marque is getting more serious about racing. It partners with Reiter Engineering to field competition versions of its road-going supercars, and organizes its own one-make series with individual championships around the world.
That's where the new Huracán comes in. While the Ferrari Challenge has progressed from the 348 to the 355, 360, 430 and now the 458, the Lamborghini Super Trofeo has always been centered around the Gallardo. That's because the series only kicked off in 2009, and the Gallardo had been in production since 2003. But now that the Gallardo has been replaced by the Huracán, the Squadra Corse team is hard at work on their new Super Trofeo racer.
To that end, Lamborghini has recruited racing drivers Fabio Babini and Adrian Zaugg to conduct development work on the Huracán LP 610-4 Super Trofeo. Babini is a GT racing veteran who took a class win at Le Mans in 2001, while Zaugg came up the formula racing ladder, competing on A1GP and GP2 before signing on as a Lamborghini factory driver.

Lamborghini Huracan blown up to create 999 NFTs

The Internet continues to hone its ability to commercialize intangibles. In this case, the situation begins with a tangible, so we'll start there. According to cryptocurrency news outlet The Block, an investor purchased a real car, a 2015 Lamborghini Huracan, for real money. Then, an artist going by the handle Shl0ms led a team of about 100 people who worked together to blow up the Italian supercoupe and turn its bits into 999 non-fungible tokens, known as NFTs, and sell the tokens at auction. The artist, the team, the explosion, and the bits are materially real — every one of them can be touched and squeezed, were one to desire. After that, well, things get digital.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Shl0ms told Fortune that his crew experimented with explosives for two weeks, looking for the right bang to bring in the most bucks. When that was decided, they took the Huracan to the desert and put a "federally licensed explosives engineer" in charge of the boom, and used high-speed cameras to capture the detonation. The collective then gathered the Lamborghini pieces, choosing 999 of them to be filmed in short 4K clips of "exquisitely filmed fragments" rotating against a black background. These videos are the non-fungible tokens going up for sale. Of those 999 video segments, 111 are reserved for the people behind the project. The remaining 888, labeled the "$CAR" group, will be listed in a 24-hour auction starting February 25, bids beginning at .01 Etherium coin (ETH) — a cryptocurrency — which is about $26 USD at current exchange rates.   So the short story is: Guy blows up Lamborghini, makes 999 videos of 999 exploded bits, sells videos online. For anyone not clear on the exclusively digital nature of the NFT, none of the winning auction bidders will get a leftover piece of Lamborghini. In answer to a tweet asking about the shards, Shl0mo tweeted that "the fragments are either large, dangerous, greasy, or all 3 and will be kept in secure storage for the foreseeable future." We know that money is one of the reasons for this endeavor. Shl0ms — who's apparently made about $1 million from "NFT art experiments" — also has precedent for this work. He destroyed a urinal akin to the one made famous in 1917 by artist Marcel Duchamp, then sold 150 NFTs of video clips of the leftover bits in 2021. That NFT collection raised $500,000.