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Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.

Supercar parade entering highway is mesmerizing

In what must have looked and sounded to motorists on the M6 like an invasion of The Swarm, a parade of 50 enthusiast gems leaving a charity event were caught shooting down the on-ramp and merging into traffic. There were plenty of Porsches joining the 959 and Ducktail above, Aston Martins going back to the badboy V8 of the last millennium, a Ferrari Testarossa, a TVR and numerous other Easter eggs.
There were not, however, plenty of turn signals, with someone counting just five among the fifty engaging in proper use of the blinker. One reason put forth for that is the same reason we're posting this video, which is from last Summer, below: "because supercar." Enjoy.

Details emerge on production-bound Lamborghini Sesto Elemento

The last we heard about the Lamborghini Sesto Elemento, Lamborghini had confirmed its production with only 20 examples of the track-only car planned, but now we're finally starting to get some of the details about this knife-edged car. AutoVisie recently had the chance to talk to Maurizio Reggiani, Director of R&D at Lamborghini, who not only confirmed what will power the new car, he also said that the production version will carryover almost untouched from what we saw in concept form at the 2010 Paris Motor Show.
What we now know is that the Sesto Elemento will share the same powertrain as the Gallardo LP570-4 Superleggera including the 570-horsepower V10 and the all-wheel-drive system, and it will be built at a new factory dedicated to building prototypes and limited-volume cars like this. Also, the report states a curb weight of 2,200 pounds, a top speed of 320 kilometers per hour (198 miles per hour) and a 0-100 kph (0-62) time of just 2.5 seconds. The only changes made to bring the concept to production were to increase the car's rigidity and its safety. This means the car will still feature all-carbon-fiber construction and unique bucket seats that are actually built into the car's body; driver adjustments coming from the steering wheel and pedals.
The estimated price for the Sesto Elemento is two million euros, or around $2.6 million US, and although the original production date was slated for early 2013, Motor Authority now says that we'll have to wait for another "year or two" to see this car in the wild. Also, it does not appear that this is the mystery car recently teased in a 50th anniversary video released by Lamborghini.