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Lamborghini Asterion could still see showrooms

At the 2014 Paris Motor Show, Lamborghini CEO Stephan Winkelmann told Maxim after the introduction of the stunning Asterion hybrid, "I strongly believe that this is not a car that will be in production, and we will not do it." However, the Asterion concept came more than a year after Winklemann told that same magazine, at the 2013 Geneva Motor Show, that "Lamborghini was not interested in hybrids." He repeated the sentiment in Paris, saying, "We're still not interested." Well, someone at Lamborghini (or the Volkswagen Group?) does appear to be interested. The company's head of R&D, Maurizio Reggiani, told Autocar the story of the Asterion's development "started a couple of years ago" and is still being carried out in order to understand a real world hybrid application that would satisfy Lamborghini brand values – meaning electric assistance for a naturally aspirated engine with a high cylinder count. Reggiani never hints about the Asterion actually going on sale, but does tell Autocar, "The discussions inside Lamborghini now are about the potential cost of the car," and how it would be positioned. Having been told that it could sell for the price of the Aventador plus the hybrid drivetrain, Autocar figures an MSRP of 350,000 pounds ($551K US). The phrase "hybrid supercar" immediately brings three cracking coupes to mind, but the Asterion – were it to make production – wouldn't target that group; said Winklemann in that Maxim interview, "It's not meant to go on the racetrack. The acceleration is good, and the top speed, but in handling it would be out-beaten by the others. It's more a hyper-cruiser." We're fine with that, Mr. Winklemann – we think the Aston Martin Vanquish, Bentley Continental GT and Ferrari F12 Berlinetta could use the company. Bring it.

Lamborghini launches Polo Storico heritage division

Lamborghini has always been more forward-looking than it has been focused on its past, but it has still left an undeniable wake of historically noteworthy and highly collectable classics. To tend to them, the company has launched Lamborghini Polo Storico. Sant'Agata's heritage division brings with it new initiatives and consolidates several existing operations under one roof. For starters, the new department will be responsible for the Archivio Storico Lamborghini, a historical archive detailing the company's past models as well as materials and techniques employed in their construction – all of which is being digitized for the first time. Polo Storico will also stockpile original parts and (if necessary) reproduce them from the original blueprints. The services will extend to offering customers the chance to have their classic Lambos restored by experts at the factory using original parts, and even have the vehicle's authenticity certified by a technical committee. Of course Lamborghini isn't the first European automaker to offer such comprehensive services for its historic models. Arch-rival Ferrari launched its Classiche department several years ago, and more recently Land Rover opened a similar operation of its own. These developments underline an increasing emphasis that automakers have been putting on their own heritage and the preservation of their history in the metal. Related Video: Lamborghini relaunches Restoration Center: "Lamborghini Polo Storico" provides unique knowledge and guaranteed authenticity for classic Lamborghini cars Sant'Agata Bolognese, 16. Aprile, 2015 – Automobili Lamborghini is relaunching its restoration center under the name of Lamborghini Polo Storico. The new department includes the brand's historical archives, the vehicle restoration center, vehicle certification, and guarantees the availability of numerous genuine spare parts for all historical Lamborghini models. With its new Polo Storico, Automobili Lamborghini emphasizes the importance of preserving its broad heritage and unique knowledge. A big part of this new formula is the Archivio Storico Lamborghini. This historical archive includes the documentation of historical Lamborghini car models, as well as technical schemes, body colors, leathers, images and several publications ever made by the company.

Lamborghini says it could build the Sterrato rally car at a profit

Automobile spent an hour working out the Lamborghini Huracan Sterrato concept at the Volkswagen Group's Nardo test track. Naturally, the question of a production version came up. Maurizio Reggiani, Lamborghini's chief technical officer, told the magazine a customer version would be possible, only because "the provisional business case suggests that we can build this car at a profit." And the secret to making money on the car would be 3D printing. The composition of the Sterrato is 96 percent bone-stock Huracan EVO. Same naturally aspirated 5.2-liter V10 with 631 horsepower and 442 pound-feet of torque, same all-wheel drive, four-wheel steering and torque vectoring, same 20-inch wheels. The exterior departures come in the handling software retuned for dirt and loose surfaces, a 1.85-inch lift, fender flares and a one-inch wider track, off-road tires backed by mud guards, aluminum plates front and rear. and those auxiliary LED lights. The cabin gets a titanium roll cage and five-point racing harnesses. Perhaps save for the software, the edits are cosmetic add-ons, and Reggiani said Lamborghini can fabricate "all restyled or new body panels, claddings, ducts, and splitters on 3D printers." The carmaker developed a kind of plastic especially for the cause, "a lightweight synthetic material which is in its final shape bolted or screwed onto the finished body." The Automobile piece said Lamborghini would need to assess the material's durability, and perhaps sort out a different solution for the "armadillo rear-window cover that messes up what view there is." There would also be the "jackhammer noise level" to attend to. Otherwise, the mag's assessment is that the Sterrato is "even more playful than its brethren, and the mere prospect of enjoying a long cold winter in a hard-core sports car is bound to make quite a few Lambophiles reach for their checkbooks." The case for the car is presented as the Sterrato forming one in a line of special edition Huracans that will maintain interest in the model until the replacement arrives in 2023 or 2024. Next year we'd get the hardcore Huracan STO, or Super Trofeo Omologato. A potential Sterrato could show in 2021, limited to between 500 and 1,000 units, sold for about $271,000 each. That's about $9,000 more than the 2020 Huracan EVO AWD coupe. A Huracan hybrid would be follow in 2022, a Huracan Superveloce providing the model's backstop before the successor.