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As VW electrifies, it questions the role of Lamborghini, Bugatti, Ducati

FRANKFURT — Volkswagen needs to change to stay relevant in the electric and digital vehicle era and will announce "important steps" to that end before the close of the year, Chief Executive Herbert Diess said on Wednesday. "Volkswagen needs to change: From a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering — to a digital company that reliably operates millions of mobility devices worldwide," Diess told shareholders at the company's virtual general meeting. Vehicles need to stay in contact with customers, offer new services and comfort functions on a weekly or even daily basis, he said. "We will take further important steps to set the course for this in the rest of 2020," Diess said. Senior executives told Reuters the company is reviewing what role its high-performance brands Lamborghini, Bugatti and Ducati will play as the company increasingly focuses on electric, digital and autonomous vehicles. Volkswagen, which also owns VW, Audi, Porsche, Seat and Skoda, is looking at whether it has the resources to accelerate development of electric platforms for smaller brands at a time it is investing billions to transform its more mainstream cars. Asked whether Ducati, which is known for making noisy combustion-engined motorbikes, has an electric future, Markus Duesmann, who oversees research and development for the group, said: "It will not take long until we see an electric Ducati." Whether Ducati, which is a medium-sized premium motorbike brand, would offer an electric variant, depends on whether a bike could offer range comparable to a combustion-engined variant, Duesmann said. Advances are being made in battery technology which could make this possible, he added. Separately Frank Witter, the company's chief financial officer, in response to a question about whether a sale of Lamborghini is planned, said Volkswagen does not comment on speculation about potential divestments. Lamborghini's Chief Executive Stefano Domenicali this week announced his departure from the sports car maker to take on a new job as president of Formula One. VW needs cash Volkswagen is reviewing the future of these three high-performance brands as part of broader quest for more economies of scale as it shifts to mass producing electric cars, senior executives told Reuters.

Lamborghini hired 192 new employees in 2014

If you took a census of boyhood bedroom walls... well, first of all, you'd probably be arrested, so we wouldn't recommend it. But if you did, before they'd cart you off and put you on some list, you'd likely come to the conclusion (based purely on the posters of exotic supercars) that Lamborghini was one of the biggest, most important automakers in the world. But in fact it's quite small: just a year ago it had less than 1,000 employees on the payroll. That number is rapidly expanding, though. The Bolognese automaker reveals that just over the course of 2014, it expanded its workforce by "192 highly qualified technicians and specialists," bringing its roster up to 1,175 employees. That's a large share of the 500 new staffers it has hired over the last four years, and the company plans to hire more in 2015 "with equally significant numbers." Just as impressively, while unemployment is booming in Italy, especially among the younger generation, about half of those new recruits at the factory in Sant'Agata are under 30. Human resources isn't the only part of the company that's expanding, though. The Raging Bull marque is participating in motorsports more than it ever has before, but the biggest achievement can be seen in its sales figures. The company sold a record 2,530 units last year, which is a good hundred more than its previous record from 2008 and about ten times the numbers it was moving when Volkswagen and Audi took over in the late '90s. The arrival of the new Huracan promises to drive its sales even higher, and if Wolfsburg ever gives it the green light, a third model line (like the Urus crossover) would shoot its numbers through the roof. Automobili Lamborghini: A record hiring of of nearly 200 new employees in 2014 Sant'Agata Bolognese, 28 January 2015 - 2014 was an extraordinary year for Automobili Lamborghini: not only from the standpoint of sales (2,530 cars delivered to customers), but other indicators also demonstrate the growth of the House of the Raging Bull. In 2014, the company hired 192 highly qualified technicians and specialists, bringing the total number of permanent employees to 1,175. Over the last four years, nearly 500 new employees have been hired, all with open-ended contracts. Further recruitment is planned in 2015 with equally significant numbers. Stephan Winkelmann, President and CEO of Automobili Lamborghini, commented: "Lamborghini is undergoing a strong phase of growth in both sales and in terms of recruitment.

Mexico to auction Lamborghini, other seized assets to help poor

MEXICO CITY — Mexico's government will auction a Lamborghini, homes and other assets seized from gangsters and at least one former politician, officials said on Tuesday, part of a "Robin Hood" program to use millions of dollars in ill-gotten gains to aid the poor. The first auction, set for Sunday, will seek bids for 77 vehicles with a total starting price of around $1.5 million, Ricardo Rodriguez, head of the newly created Institute to Return Stolen Goods to the People, said at a news conference. "Before, this worked like a reverse Robin Hood ... taking from the people and giving to the corrupt. Not anymore," Rodriguez said. The proceeds will go to two municipalities in the southern state of Oaxaca, which President Andres Manuel Lopez Obrador said are among the poorest in the country. The vehicles up for auction include Porsches, Corvettes, Mercedes-Benzes, a Mustang convertible and a 2007 Lamborghini Murcielago. A 2017 report by the Organisation for Economic Cooperation and Development noted that recent studies estimated Mexico lost between 5% and 9% of its gross domestic product (GDP) to corruption annually. Since taking office in December, Lopez Obrador, a leftist, has rolled out a string of welfare programs for the poor and the elderly, cut salaries for top civil servants and said he is saving public money by eliminating corruption. He announced plans for a "Robin Hood" institute in April. The Mexican president, who has shunned the often luxurious trappings of the country's wealthy elites and was known to drive through the capital in a modest white Volkswagen Jetta, added that two cars and an ambulance donated by the King of Jordan will go to the National Guard, a new security force. One of the auctions will seek to sell three homes worth at least $7 million, including one with an indoor pool in an upscale Mexico City neighborhood. The money will go towards a youth drug rehabilitation program. Proceeds from another auction of jewelry seized from organized crime groups will go to communities in the mountains of Guerrero state, where many families struggle to eke out a living by growing opium poppies. Not all the assets come from drug lords. Rodriguez said one of the homes up for auction belonged to a former politician. Reporting by Daina Beth Solomon.