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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Lamborghini Huracan SV spied looking aggressive

Despite the production fate of the Lamborghini Urus seemingly in limbo, Lamborghini isn't waiting around for another project to work on. The Aventador SV Roadster has already been spotted in the arctic, and our spies just snapped this hotter Huracan in testing, as well. Except for the stickers on the body and larger front brake calipers, this Huracan looks mostly stock... at first glance. However, once your eyes move to the rear end, there's something very peculiar. You can see a camouflaged area at the back with mesh covering it that's above the standard diffuser. Behind that, spotting the two exhaust tips is quite easy. This look shares a strong resemblance with the Huracan GT3 racecar and suggests the lower pipes on this mule might just be for show. The exact name for this special Huracan is a mystery for the moment. Lamborghini tends to reserve the SV name for its V12 models, while the V10s get the Superleggera moniker. However, the Blancpain decal on the door could suggest a relationship with either the GT3 or possibly the Super Trofeo racers. Since both of them are rear-wheel drive, this could be some confirmation for that rumored version of the road car.

Massive barn find auction with classic Lamborghinis, Porsches, Jaguars happening in France

If it's the right make and model, a single classic car found in a barn can make headlines. This discovery was much bigger. Eighty cars bigger, and now they're going up for auction in France. Brought to our attention by Road & Track, this diverse collection of 81 classic cars from the 1950s, '60s, '70s, and '80s was originally found months ago. The cars were strewn about in the weeds, as seen in the weirdly calming and nicely filmed video seen below. It's not as shockingly impressive as the French barn find from a few years back, but the variety in the lot of rare vehicles is remarkable, nonetheless. Some of the most notable cars included in the auction are a highly coveted Lamborghini Miura P400, a Porsche 356 coupe, a Series 1 Jaguar E-Type coupe, and a Citroen 2CV. Other interesting vehicles include a Chrysler Imperial C14, an Autobianchi Bianchina 110FB, a C3 Corvette T-Top, a Ford Anglia, a Rolland Pilain B22, and a Stutz Speedway Six. The collection is nearly a dictionary of different auto makes: Renault, Alfa Romeo, Cadillac, Lancia, Simca, a Delage, Panhard, Lincoln, Packard, Oldmobile, a Hotchkiss, Graham Paige, Vauxhall, Opel, Peugeot, Trabant, Volkswagen, Audi, Buick, Fiat, Talbot, Mercedes-Benz, and a random Ferrari GTO body kit. There are also some random pieces and parts of cars, including some loose engines. Some of the cars can be secretly bid on right now, but the main auction will occur Sunday, January 20. Full pictures and details can be found here. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: intrencheres, Road and Track Chrysler Jaguar Lamborghini Porsche Auctions Automotive History Classics barn find