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Lamborghini Veneno Roadster stands in for fighter jet aboard Italian carrier

How do you draw even more attention to $4.47 million hypercar? Placing it atop an aircraft carrier in the Persian Gulf ought to do the trick, as Lamborghini has demonstrated with the live reveal of the new Veneno Roadster on the flight deck of the Italian Navy's Cavour.
Docked in the port of Mina Zayed, Abu Dhabi, the 787-foot flat-top is being used as a floating showcase of Italian products, with Lamborghini chosen to represent the automotive industry. A fitting location to unveil a roadster that looks like the half-breed lovechild of a fighter jet and a Le Mans racer, particularly since Sant'Agata is bound to find in the Emirates a buyer for at least one of the nine Veneno Roadsters it will produce.
"We are honored that Lamborghini was chosen to represent the Italian car industry in the UAE, as a perfect example of iconic Italian super sports cars, and that we have the opportunity to show the Veneno Roadster for the first time in Abu Dhabi, said Lamborghini chief Stephan Winkelmann. "Lamborghini has an extremely strong following in the region for its super sports cars, with the Middle East one of our largest markets in the world." Turn up the Kenny Loggins and ride into the danger zone with photos from the event in the gallery above and the press release below.

Lamborghini begins Urus marketing push with terrain mode videos

The Lamborghini Urus SUV is coming. It's a done deal, so now the marketing push begins before its December 4th debut. Lamborghini is highlighting the Urus' off-road capabilities in the videos we're going to share with you, and that's not a bad way to start, since every other Lamborghini around has strada, sport, and corsa down pat. (That's street, sport, and track for those of you who don't speak Italian.) It's the sabbia, terra, and neve (sand, off-road, and snow) bona fides that need to be nailed down for the Urus to sell, so it's a smart play to highlight them right off the bat. Especially since its predecessor, the LM002, had fairly legendary capabilities – and prodigious fuel consumption. Expect that to be better in the Urus, whose twin-turbo V8 of about 650 hp and 600 lb-ft of torque should be civilized enough to guzzle fuel at a more measured pace. After that, a plug-in hybrid will reduce fuel consumption even further. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini's also smart to push the reveal back past the noise of the LA Auto Show, so the Urus can stand on its own four tires. We expect to see more of these drive mode videos released as we get closer to the reveal, so stay tuned. Lamborghini Crossover SUV Luxury Off-Road Vehicles Performance Videos

2018 Lamborghini Huracan Performante Spyder First Drive Review | Cheating the wind

NAPA, Calif. — A long, fast, right-hand sweeper appears a few hundred feet ahead, but I don't tap the brakes. Instead I decide to trust the aerodynamics. And when the Lamborghini Huracan Performante Spyder slices through corner after corner with zero drama, the smile that naturally occurs when driving something so potent gets incrementally more maniacal. From behind the wheel, the driver can't see what's happening with the front splitter and rear wing. All the action takes place underneath the wedge-shaped bodywork. Electric actuators open and close air pathways that either push the Performante Spyder into the ground for the best possible cornering performance, or cancel out that drag-inducing downforce so that the car can accelerate as quickly as possible and hit a higher maximum speed. I have good reason to put faith in Aerodinamica Lamborghini Attiva, which I'll henceforth and mercifully shorten to its initials ALA — a system we've already experienced on our first and second drives of the Performante Coupe. I'd been given the full rundown on the bits and pieces of forged composite that make it all work, the most impressive of which allow aero vectoring from the wing to apply downforce only to the rear tire that needs it most. But it wasn't until I was behind the wheel on a particularly twisty ribbon of asphalt outside of Napa, California, that I was able to put ALA to the test. I progressively took corners faster, building up speed and pushing myself harder into the grippy bolsters of the Alcantara seat. The Performante Spyder stayed as flat as the plains of Kansas, and never gave one hint of breaking traction from the front or the rear. Straight-line acceleration is just as impressive. Yes, at 3.1 seconds, the Spyder is .2 seconds slower to 62 miles per hour than the Performante Coupe. Unless you're racing for pink slips, that's imperceptible and meaningless in the real world. Keep the throttle pinned and you'll hit a top speed of 202 mph, which matches that of the Coupe. What those numbers don't tell you, though, is how it actually feels to lunge forward with all-wheel-drive traction from a dead stop and sense no slowdown in the rate of acceleration until you're too scared to keep your foot planted any longer. I suggest keeping your head pressed firmly against its rest before trying for yourself. The naturally aspirated V10 engine sitting directly behind the passenger compartment spins out 640 horsepower and 443 pound-feet of torque.