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Lamborghini unveils Egoista Concept for selfish supercar owners

Does the mere desire to own a ridiculously high-performance and stupendously expensive supercar automatically make its prospective owner a little selfish? Not necessarily, but if said supercar has just one seat, a case could certainly be made that its megalomaniacal owner simply doesn't want to share the experience with his friends...
For such an owner, Lamborghini has presented the Egoista Concept - perhaps fittingly, the car was unveiled at a private 50th birthday party that the automaker seems to have thrown for itself. From what we can glean without any official announcement from Lamborghini to go by, the Egoista Concept has room for a single occupant, is powered by a 5.2-liter V10 engine and boasts styling said to be inspired by an Apache helicopter.
While we eagerly await more details from Lamborghini, we suggest you click on the image above to view the Egoista in high resolution. With just one angle to go by, we can't really offer much commentary on its design, other than to say it joins the Veneno as one of the more memorable self-given birthday presents in recent memory.

Lamborghini CEO Stefano Domenicali talks doubling production and saving the V12

Stefano Domenicali took over the reins of Automobili Lamborghini from Stephan Winkelmann back in February. A few of the most important decisions in Lamborghini history were made shortly before Domenicali's tenure started, like the green-lighting of the Urus SUV, so we jumped at the chance to speak to him about the company's future at Pebble Beach this past weekend. If you don't know the name, a little background: Domenicali's previous job was running the Ferrari Formula 1 team. So not only has he switched from Ferrari to arch-rival Lamborghini, he moved from a racing program to a supercar company that has historically been much less involved in motorsport. That being said, Domenicali has indicated he will stay his predecessor's course. Our interview is below. Alex Kierstein: We're here at the Pebble Beach Concours d'Elegance. You were judging this morning – what were you judging? SD: I was an honorary judge of category on elegance, on open cars. I had six cars, actually, 1911 to 1930 supercars, I would say. It's my first time here in Pebble Beach. My previous business [as director of Ferrari's Formula 1 team] I was always busy in that moment of the year. I say that I was impressed by the quality, the presentation, and the level of cars – and the people that are here. AK: And it's a great way to involve the owners. SD: Yeah. It is really super. I have to say that on top of this, I go home with a very, very positive [feeling], and on the other side, a big responsibility. Really, the comments, the things that came out during this weekend are extraordinary. That means that we have taken the right path that's the future. Now is the time where we need to grow in the right dimension, with the right step, both from the technological point of view and the branding positioning point of view. Don't forget that in two years' time, when the new SUV will come, this will represent for us a new challenge ... Even if you can say that we had the LM002. We need to prepare ourselves, the network, the company, and this is what we are doing. For example, so far, in the Sant'Agata plant, we are building the premises for the new SUV. I can assure you that for sure on our side, the super sports car remains the key market. We will never take Lamborghini out of this segment. It's a niche of which we will never push on the volume approach more than the numbers [we expect to see at the end of the year]. It should be, touching wood, another record year.

Lamborghini will enter the Urus in off-road competition

Lamborghini still has several months until it starts shipping its new 189.5-mph Urus SUV to customers, but the brand is already thinking about proving its mettle by entering the luxury ute in an unspecified all-roads competition. It also plans to use the Bentley Bentayga, a key competitor in the rarified $200,000 SUV segment, as a benchmark when that vehicle takes on the Pike's Peak International Hill Climb in Colorado in June, even though it denies it will outright follow its Volkswagen Group stablemate into the competition. Bentley just hired two-time Pikes Peak winner Rhys Millen for that endeavor. "Lamborghini welcomes challenges, but whatever we do will be quite different from other brands," CEO Stefano Domenicali was quoted as saying by Autocar. "We will choose a form of competition intended only for our class of vehicle. Our car has many faces. You can enjoy its beauty, it is very fast on the track, very fast off-road and very fast on gravel. We will choose something that combines all of these things." The Urus is powered by a 4.0-liter twin-turbo V8 that generates 641 horsepower and 627 pound-feet of torque. It's mated to an eight-speed automatic transmission that drives all four wheels and goes from 0-62 mph in 3.6 seconds. It boasts low-down torque for off-road benefit, plus Terra (off-road) and Sabbia (sand) driving modes, which raise the air suspension for added ground clearance. By way of comparison, the Bentayga that Bentley will race up Pike's Peak features a 6.0-liter W12 making 600 hp and 664 lb-ft of torque and taking the SUV from 0-60 in 4 seconds. Domenicali recently told CNBC that the $200,000 luxury ute has been a hit with Bitcoin investors (of course) and buyers in Russia and India, and could account for more than a fifth of the brand's projected sales of 5,000 vehicles in 2018. Lamborghini expects to double production in its newly remodeled Sant'Agata Bolognese factory by next year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.