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Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.

Lamborghini close to joining premier LMDh class in IMSA

According to Racer magazine, Lamborghini hasn't officially said yes to joining the LMDh class in global endurance racing, but folks behind the scenes have green-lit the project and an announcement could come next month. Publicly, the brand's head of motorsport for the U.S. said work on a factory endurance program is "90% of the way there," the remainder to be sorted out by finding the right customer teams to lead the charge. Assuming this is what happens, Lamborghini will join Volkswagen Group siblings Audi and Porsche in the class, plus Acura and BMW. Cadillac hasn't made its intentions public, but observers expect the American luxury brand to come clean during this month's 24 Hours of Le Mans and show its LMDh challenger. Hyundai's apparently on the sidelines and leaning in, too. If all are counted, this would give the premier class for the IMSA WeatherTech SportsCar Championship seven entries come 2024, and potentially add to the top-class LMH field in the FIA World Endurance Championship . As a refresher, there are two top-tier classes coming to global endurance racing. There's Le Mans Daytona hybrid (LMDh) that begins in IMSA next year, and Le Mans Hypercar (LMH) that started competing in the WEC on May 1 this year. LMDh cars use a spec chassis provided by one of four suppliers, Dallara, Ligier, Multimatic, or Oreca. LMDh teams can use any engine and electronics they want, but they will all fit a spec hybrid unit supplied by Bosch, a spec lithium-ion battery from Williams Engineering and a spec gearbox from Xtrac. Max horsepower will be limited to about 680. Audi and Porsche opted for a Multimatic chassis powered by a turbocharged V8, and Lamborghini is expected to follow its family members. Every team can create its own bodywork, the limit being a 4:1 ratio of drag to downforce and a single aero package for the year to keep costs down. The LMH class is based on roadgoing hypercars, a manufacturer required to sell 20 of the retail hypercars over a two-year period to qualify. Although output's capped to around 680 hp as with LMDh, manufacturers can develop their own engines, gearboxes and hybrid systems. Discrete bodywork is allowed with the same drag-to-downforce ratio limit. There will be balance-of-performance restrictions imposed on LMDh and LMH fields, and measures such as torque meters mounted on driveshafts to monitor overall output of each powertrain.

Lambo to quarantine twin-turbo V8 to Urus

Lamborghini is planning to slot a 4.0-liter twin-turbo V8 into the Urus sport utility vehicle. But don't expect the engine to make its way into the Italian firm's supercars anytime soon. According to the latest report, that forced-induction mill will be limited exclusively to the sport ute for the foreseeable future. Speaking with Autocar, CEO Stephan Winkelmann reiterated that the Urus will be the only Lamborghini model powered by the turbo eight. "On the supersports cars we are convinced that the choices we have made with the naturally aspirated engines are still the right ones," said Winkelmann. "We are not saying that future engines will never beat what we have in our cars; we are saying as long as there is nothing that is better, especially at low revs or in terms of the sound that the V10 and V12 have, we stick to them." While its rivals have embraced turbocharging, Lamborghini has been a steadfast holdout for high-revving, naturally aspirated engines with two-digit cylinder counts. Ferrari, for example, has slotted a turbocharged V8 into both the California T and 488 GTB. McLaren uses a turbo V8 in all its models. Lambo's own sister brands Porsche and Bugatti also use turbochargers. But the Huracan eschews forced induction for an atmospheric V10, as does the Aventador for a V12. The Volkswagen Group of which Lamborghini is part employs a 4.0-liter twin-turbo V8 for both the Bentley Continental and numerous Audi models. We'll likely be looking at a version of this engine to power the Urus, which is also expected to offer additional powertrain options in the future. The last time Lamborghini offered an SUV was with the LM002 of decidedly different orientation, powered by a version of the V12 engine from the Countach. Related Video: