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Lamborghini set an all-time sales record in 2019

Growing demand for the Urus helped Lamborghini set an all-time sales record in 2019. The company delivered 8,205 units, a significant 43% increase compared to 2018, and well over half of its sales came from its only SUV. Annual sales in the Asia-Pacific region grew by 66% to 2,162 units, but the United States remains the company's largest market by a long shot. This partially explains why the Urus (pictured) raced ahead the Aventador S and the Huracan Evo to become Lamborghini's best-selling model by a long shot. The assembly line at Sant'Agata Bolognese, Italy, rolled off 4,962 examples of the SUV in 2019, followed by 2,139 units of the Huracan Evo, which Lamborghini manufactures in a separate building at the same facility. The V12-powered Aventador S also made there logged 1,104 sales, an impressive figure considering it's Lamborghini's oldest and most expensive model. While Lamborghini is celebrating a record year, and its ninth-consecutive year of growth, it previously announced it plans to cap production at 8,000 units in 2020 in order to maintain a degree of exclusivity. "We must not go on growing forever," company boss Stefano Domenicali warned in 2019. It could ultimately reach the 10,000-car threshold, but only after it adds a fourth series-produced model to its range to balance it out. There's no word yet on what form the fourth car will take, though unverified rumors point to an electrified 2+2 tourer. Lamborghini nonetheless entered 2020 on a positive note. It's in the process of developing a hybrid variant of the Urus, it's putting the final touches on the track-bound ST-X variant, and it's shaping the Aventador's successor. It remains confident in its overall outlook, it affirmed in a statement accompanying its 2019 result. Enthusiasts devote a considerable amount of energy to bashing high-riding models made by luxury brands, but sales figures prove entering the SUV segment makes a lot of sense from a business standpoint. In 2019, Porsche delivered 92,055 examples of the Cayenne (a 29% increase over 2018) and its bestselling model was the smaller Macan, which found 99,944 buyers. Rolls-Royce thanked the Cullinan for the 25% jump in sales it recorded in 2019 (up to 5,152 units), while Bentley credited the Bentayga for a 5% increase to 11,006 cars. It's no wonder Aston Martin allegedly ditched the RapidE to focus on the DBX, and Ferrari wants a piece of the pie. Related Video:

Lamborghini Hurac?n configurator is ready for your Italian fantasies

The Lamborghini Huracán might be one of the most anticipated cars to come out of Sant'Agata since the launch of its predecessor, the Gallardo. While we're stuck waiting to drive the V10-powered, all-wheel-drive Huracán, we can at least play around with the all-new configurator, which has just gone live.
Now, in terms of other online builders, the Huracán's is rather light. Tweakable features are limited to exterior and interior colors, wheel designs, caliper colors and a few other smaller items. There are also no prices listed, although this is hardly unusual for exotic configurators (Aston Martin, Bentley, Ferrari and Rolls-Royce all leave pricing info off their configurators).
Despite being rather low on stuff to do, designing one's personalized Lamborghini will always remain a pleasant means of whiling away a slow day at work. Hop over to Lamborghini's website and have a look.

2023 Lamborghini Urus Performante revealed: less weight, more power

The name and design of the Pikes Peak record-setting Lamborghini Urus have finally been revealed. The 2023 Lamborghini Urus Performante is the new range-topper featuring aerodynamic improvements, lighter weight, new suspension and a dash of extra power for good measure. Together, the improvements make it the best performing Urus yet. The design changes are subtle, but noticeable, which is ironic for what's arguably the least subtle SUV on the market. The front bumper, hood and rear bumper have all been redesigned and feature more carbon fiber. The hood has an air extractor, too. A new front splitter and a rear wing have been added. The fenders have been widened, too to accommodate wider wheels and tires. Overall, downforce has been increased by 8%, and though no number was given, Lamborghini says drag has actually been decreased. Lamborghini also made some  Weight has been decreased by a sizable 104 pounds in total. The increased use of carbon fiber parts is part of that equation, and another part is the standard Akrapovic titanium exhaust system. The Urus Performante drops the standard SUV's air suspension for fixed steel springs that have a stiffer spring rate and lower the SUV. It still has electronically adjustable shocks, four-wheel steering, rear torque vectoring and multiple drive modes. Tuning on all of these have been updated for the Performante, and a Rally mode has been added for tail-happy dirt driving. Horsepower from the twin-turbo V8 is slightly increased, as well, to 657 horsepower (or a hellacious 666 CV in European units) and 627 pound-feet of torque. All of these changes allow the Urus Performante to get to 62 mph in 3.3 seconds, an improvement of 0.3 over the regular model. Its top speed remains at 190 mph. So it's slightly slower to 60 mph than a Porsche Cayenne Turbo GT, but has a higher top speed. And of course, it holds the Pikes Peak record for a production SUV at 10 minutes 32.064 seconds. The previous record holder was the Bentley Bentayga Speed with a 10-minute 49.902-second time. Lamborghini will begin delivering Urus Performantes by the end of the year. Pricing without destination starts at $260,676. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.