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Lamborghini explains how (and why) it designed the Huracan Sterrato off-roader

Lamborghini broke new ground (literally and metaphorically) by launching an off-road-ready variant of the Huracan called Sterrato. It's not the brand's first off-roader; that branch of the family tree includes the LM002 built in the 1980s and the Urus. But it's the only Lamborghini that has made the improbable leap from the track to the trail. I sat down with Rouven Mohr, the head of the firm's research and development department, to find out how and why the Sterrato came to life. Interestingly, it started with a wild idea floated by executives during a dinner. [The following has been edited for clarity.] RG: What's the story behind this car? RM: I have a personal connection to this project. The basic idea was born at a dinner I attended the first time I worked for Lamborghini, in 2017. I was eating with Maurizio Reggiani, my former boss, and Mitja Borkert, our chief designer, right after a test of the Urus. We were so happy talking about how much fun the Urus is to drive on gravel, and we said, "This would be even cooler with a super-sports car." At that time, I was responsible for whole vehicle development. When I got back to the office, I decided to take an old Huracan durability test car that was scheduled to be scrapped and build a demo car. Everybody was so in love and agreed it was very cool, but based on other priorities the company decided to stop [the project]. When [CEO] Stephan Winkelmann returned to Lamborghini, he saw the car and asked why we didn't build it. So, we restarted the project. I'm back at Lamborghini now, and it's a big pleasure for me to bring this project to the market. RG: Beyond the cool factor, what was your goal during the project? RM: This car's mission is quite easy to explain. At Lamborghini, we always have two pillars. One is performance, which means pure numbers like top speed and lap times. It's not only Lamborghini [that can deliver this], however, because a lot of other brands also have the numbers. We are always looking for something unexpected that improves the driving thrill, the overall experience, and we recognized after testing the demo car that there is really nothing comparable from the perspective of pure emotional driving behavior on the market. The mission of this car is to bring maximum driving fun, not only on the track but also on low-grip surfaces. The mission of this car is transferring the driving experience that we have from the Huracan STO on the track to low-grip surfaces.

Top Gear's latest trailer shows off a golden Bugatti Chiron

Top Gear is returning on March 5, and after a lackluster first series with the new hosts, the new group seems determined not to hit a sophomore slump. Chris Evans is gone, and the latest teaser trailer shows the new trio of Matt LeBlanc, Chris Harris, and Rory Reid strapped into some pretty fantastic cars, including the Bugatti Chiron and the Ford GT. All of the typical Top Gear segments appear to be present, though the quick cuts don't give us many details. The trailer shows a copious amount of powerslides from an assortment of cars, and even Chris Harris racing around Daytona. Aside from the Bugatti and Ford, cars from Porsche, Lamborghini, Ferrari, BMW, Aston Martin, and Alfa Romeo are all present. Co-hosts Eddie Jordan and Sabine Schmitz don't appear at all, so it seems their roles may be downplayed to focus on three guys, as was the case pre-reboot. We have some hope for this re-relaunched show and will be keeping an eye out for more details in the lead-up to the series premiere. Related Video: News Source: YouTube Celebrities TV/Movies Alfa Romeo BMW Bugatti Ferrari Ford Lamborghini Porsche Top Gear chris harris Bugatti Chiron matt leblanc

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.