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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

2021 Lamborghini Huracan Evo Fluo Capsule lets you match your favorite highlighter

Lamborghini isn't a car company that's lacking in the bright paint color department, but that isn't stopping it from pushing the boundaries of luminosity. With the Lamborghini Huracan Evo Fluo Capsule, the company is offering a quintet of fluorescent hues, each of which is paired with matte black accents to emphasize the main color's brightness. Five colors are available: Giallo Claris (yellow), Verde Shock (green), Arancio Livea (orange), Arancio Dac (dark orange) and Celeste Fedra (blue). Funny enough, the colors seem to match the most common highlighter colors you'll find at OfficeMax. Contrasting the colors are the aforementioned matte black body panels on the roof, mirrors, front bumper intake, rear diffuser and side skirts. Each of those get thin stripes of color. The interior is sort of the inverse of the exterior. Everything is finished in black leather or Alcantara. The starter button cover and the embroidered Lamborghini emblems in the seatbacks feature the bright exterior color. Other than the colors, the Fluo Capsule is just like a regular Huracan Evo, complete with 631 horsepower and 443 pound-feet of torque. The new colors are available on the 2021 model, though no pricing has been given. Related Video:

The List #0691: Drive a Lamborghini

The List's tour of Italy continues as Jessi and Patrick visit Sant'Agata Bolognese, the home of Lamborghini. While a museum and factory tour provide a brief distraction, our hosts are champing at the bit to hop behind the wheel of the 691-horsepower Lamborghini Aventador. "The Aventador has all the sex appeal you'd expect from an exotic Italian sportscar," says Jessi. "And this Lamborghini has the updated technology you'll need to keep a previously raw and sometimes frightening driving experience to a pure, unadulterated thrill." Watch as Jessi and Patrick unleash this raging bull on the streets of Italy. Have an RSS feed? Click here to add The List. Click here to subscribe to The List in iTunes. Click here to learn more about our hosts, Jessi and Patrick. Lamborghini Driving Coupe Supercars The List Videos Original Video autoblog black