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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini Huracan Evo gets Amazon Alexa tech at CES 2020

In-car technology is a must, Lamborghini development boss Maurizio Reggiani told Autoblog as he unveiled the Huracan Evo's touchscreen-based infotainment system in 2019. Amazon Alexa integration announced at CES 2020 is the next part of the march towards supercars that are as smart and connected as they are quick. By programming the voice assistant directly into the native infotainment system, rather than adding it as a third-party app, Lamborghini claims it achieved seamless integration that lets drivers control an extensive list of functions in the car, and in their home. If your butt is cold, you can ask Alexa to turn on the heated seats. You can also make calls, turn the map lights on or off, get directions, check the weather at your destination, and set the A/C, among other things. And, because Alexa speaks to connected devices, you can raise the temperature in your living room while doing hot laps at Watkins Glen, or turn on the porch lights as you pass a Porsche. The catch is that Alexa goes on strike if the Huracan isn't connected to the internet. Lamborghini and Amazon plan to deepen their cooperation in the coming years, though they didn't reveal precisely what they're hoping to achieve. They could teach Alexa new functions, but don't expect the Italian brand to release a car with an entirely button-free cabin in the near future. The driver still has to manually switch between the driving modes, for example, and the ignition button remains under a fighter jet-like red flap positioned on the slanted center console. Amazon Alexa will be available across the entire Huracan Evo range — which will grow to include a rear-wheel drive model developed to replace the 580-2 — by the end of 2020. Lamborghini told Autoblog it hasn't decided whether the feature will be standard or optional yet. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini Huracan Performante Spyder walkthrough with COO Alessandro Farmeschi

2019 Quail Motorsports Gathering Mega Photo Gallery | Automotive Excellence

For the past 17 years, enthusiasts have flocked to The Quail Motorsports Gathering to see some of the hottest vehicles that automakers the world over have to offer. As you'll see below, 2019 is no different. We've collected image galleries of some of the best and most interesting vehicles that were on display at the event this year, and we've organized them in no particular order below. You'll see older vehicles rubbing fenders with brand-new models, from classic McLaren F1s to the very latest from Bugatti. Enjoy! McLaren F1s at the Quail 01-mclaren-f1-quail View 25 Photos 2020 Rezvani Beast at the Quail 01-2020-rezvani-tank-quail View 11 Photos 2020 Lexus LC Inspiration at the Quail 01-2020-lexus-lc-inspiration-quail View 9 Photos 2020 Acura NSX at the Quail 01-2020-acura-nsx-quail View 8 Photos De Tomaso P72 at the Quail 01-de-tomaso-p72-quail View 13 Photos Ferrari P80/C at the Quail 01-ferrari-p80-c-quail View 12 Photos SSC Tuatara at the Quail 01-ssc-tuatara-quail View 13 Photos Scuderia Cameron Glickenhaus Baja Boot at the Quail 01-scg-baja-boot-quail View 12 Photos 2020 Drako GTE at the Quail 01-2020-drako-gte-quail View 9 Photos Acura Type S Concept at the Quail 01-acura-type-s-concept-quail View 12 Photos Pagani Huayra BC Roadster at the Quail 01-pagani-huayra-bc-roadster-quail View 15 Photos Lotus Evija at the Quail 01-lotus-evija-quail View 14 Photos Lamborghini Huracan Evo GT Celebration at the Quail 01-lamborghini-huracan-evo-gt-celebration-quail View 11 Photos Lamborghini Aventador SVJ 63 Roadster at the Quail 01-lamborghini-aventador-svj-63-roadster-quail View 16 Photos Aston Martin Valhalla at the Quail 01-aston-martin-valhalla-quail View 16 Photos Bugatti Centodieci Unveiling 01-bugatti-centodieci-quail View 17 Photos Featured Gallery Quail, A Motorsports Gathering 2019 View 38 Photos Misc. Auto Shows Acura Aston Martin Bugatti Ferrari Lamborghini Lexus Lotus Convertible Coupe Special and Limited Editions Performance Classics Sedan The Quail