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Lamborghini updates its logo for the first time in over 20 years

Enthusiasts meandering through the Pebble Beach Concours d'Elegance in 50 years will have an easy way to tell approximately when a Lamborghini was made. Starting later in 2024, the brand's cars will wear a logo that has been redesigned with a focus on minimalism. Lamborghini notes this is the first time it has redesigned its logo in over 20 years, and the changes made are relatively subtle. The emblem is still shield-shaped, and its overall layout remains the same; there's "LAMBORGHINI" written at the top, right above a bull that looks like it's about to charge. However, the shield's frame is smaller, with a flatter look, and the bull becomes an outline with fewer details (like the spine). Here's the old logo for reference: While the bull has appeared on the logo since the company's inception in 1963, it will soon stand on its own for the first time. Not on cars, it sounds like they'll still wear a shield, but in some of the brand's marketing and promotional material. Lamborghini also developed a brand-specific font to further strengthen its identity. You'll see it in the magazine that the company publishes, for example, and on social media. Lamborghini hasn't revealed which car(s) will inaugurate the new logo. The latest addition to its range is the Revuelto, which is powered by a 1,001-horsepower plug-in hybrid drivetrain built around a new, naturally-aspirated V12. Developed to replace the Aventador, it was unveiled in 2023 with the old logo; if it gets the new logo, early examples with the old emblem will likely be interesting from a collector's perspective. We know that the brand has at least three new models in its pipeline: There's a plug-in hybrid evolution of the Urus, which should also get a handful of visual updates inside and out, and a replacement for the Huracan, which will reportedly downsize to a twin-turbocharged V8 and go hybrid. One of these will surely be the first to wear the new logo. Looking ahead, the first electric Lamborghini will arrive in about 2028. Marketing/Advertising Lamborghini Luxury Performance

Fastest-ever Lamborghini may debut in Geneva

Lamborghini is headed to next month's 2013 Geneva Motor Show with the brand's fastest car yet. The news comes courtesy of Filippo Perini, Lamborghini's design director, who reportedly dished that the brand will celebrate its 50th anniversary with a new low-volume hypercar. Perini made the comments while at the US launch of the automaker's recent Aventador Roadster in Miami, and he made it clear there will only be 10 production examples of the new model. If you want one, you had better get your wallet to the closest dealer (the designer admits most of the exotics are already spoken for).
Meanwhile, Lamborghini CEO Stephan Winkelmann has said his company will continue to explore special edition models. As you may recall, the Italian automaker built just 20 examples of its Sesto Elemento, originally penned for the 2010 Paris Motor Show. It promptly sold each one for $2.5 million. Then there was last year's Aventador J, which flew out the door at $2.6 million, including taxes. Stay tuned for more information from the show floor.

Some intriguing showstoppers from Auto China 2024

“Electric” may be the most appropriate word to describe the atmosphere at the recent Beijing motor show, now considered to be one of the worldÂ’s largest automobile exhibitions. ChinaÂ’s vision of the electric mobility future is on full display during the ten-day event, which ends this weekend. Organizers estimated that 117 new global and China-domestic models would debut in Beijing. In fact, about 30 foreign brands had stands, a turnout that hasnÂ’t been seen at auto shows since before the pandemic. The South Koreans and the Japanese came, and from Germany, representatives making the case for their brands included CEO Oliver Blume of Volkswagen Group, Oliver Zipse of BMW Group and Ola Kallenius of Mercedes-Benz Group. A few of the models would be powered by gasoline—by ICE, or internal combustion engines—but the vibe was clear: electrics are it. According to to show officials, Beijing hosted a total of 278 electric and plug-in hybrid models on display. After digesting most of the reveals unveiled during the show, weÂ’ve parsed a list to a select few of the more interesting models. Here it is, in no particular order: BYD Ocean-M concept BYD has launched off-roaders, SUVs and sedans in its global assault on the car market — and added a hot hatch concept at Auto China. The Ocean-M (above) is a Volkswagen Golf-sized five-door hatchback, meaning itÂ’s likely that BYD will pitch it as a rival for the Volkswagen ID.3 GTX. The show car has sporty design, rises sharply towards the rear window, and sharp surfacing at the front and along the flanks. The show car has a huge rear wing, aero diffuser and side blades.   Denza Z9GT BYDÂ’s luxury brand, Denza, a joint venture between BYD and Mercedes-Benz, showed the Z9 GT, a massive wagon carrying three electric motors putting out a stunning 952 horsepower. The EV weighs an extraordinary 6,338 pounds, almost 440 pounds more than a Rolls-Royce Cullinan. BYD's design boss is a German -- Wolfgang Egger, who previously worked for Alfa Romeo and Audi. Lamborghini Urus SE The Volkswagen subsidiary brought a bit of Italian sex appeal to Beijing in the form of “super” luxury SUV that received its first public premiere in China. The plug-in hybrid Uris SE SUV gets nearly 800 horsepower as well as a series of visual and technology updates inside and out.