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Lamborghini designers channel brand's past to keep supercars fresh

Lamborghini design boss Mitja Borkert smiles as he sums up the brand's design language with an anecdote. "I bought a 1/18-scale Countach in Frankfurt, and I put it in my carry-on suitcase. One of the guys at the security screening asked 'what's that?' His colleague looked at the screen and immediately said "it's a Lamborghini!" Borkert points out the unmistakable silhouette is a major part of what defines a Lamborghini. He gives Marcello Gandini credit for the styling cue. The talented Italian designer penned a long list of emblematic sports cars, including the Miura, the Countach, and the Lancia Stratos. For Borkert, the Gandini line is deeply-rooted and permanent. However, he doesn't feel the least bit constrained by it. "First of all, for me this line is written in stone. It will remain in the next 100 years, regardless of what technology we will have. I'm very sure of it. Of course, we always have to find an interpretation of that line for specific projects. When we created the Urus, we also wanted to use the line but we had to interpret it in a way that worked for that specific architecture. How we did that you will see in the future. "The Huracan has one interpretation of the Gandini line. The Aventador is longer so we had to stretch it. You can set a lot of tension in that line, you can give it a bit more wedge. In the Centenario the rear is a little bit lower, for example. "So, for me, this is the component we have to keep. Then, there are the design themes like doors, fenders, and what we are doing with the front and rear. That's when we apply the motto 'expect the unexpected.' We are always challenging ourselves, and always looking for something new." The first step of the design process is to get the proportions exactly right. "If the main proportions aren't right, you will never be able to catch up with the design," he notes. And while most people assume modern-day designers start sketching on advanced CAD software, a Lamborghini still comes to life the old-fashioned way: with a pencil and a sheet of paper. Once the proportions are locked in, Borkert and his team of young, spirited designers begin adding secondary styling cues like character lines, angles, and creases. The last part of the process is when designers pencil in the final details such as vents, moldings, emblems, and miscellaneous trim pieces. Heritage plays a large role there, too. The hexagon is another one of the defining features that characterize a Lamborghini.

2023 Lamborghini Sterrato First Drive: Ridiculous obliteration of boundaries

DESERT CENTER, Calif. — Lamborghini knows something about its buyers: They like to be able to appear, and to perform acts that are, ridiculous. Normally, thatÂ’s meant scissor-hinged doors and unhinged performance on pavement. On occasion, though, Lambo has taken its boundary-obliterating show off-road – and not just because stability control spectacularly failed. The legendary LM002 was a V12-powered luxury pickup largely meant from Emirati sheiks to power-slide up sand dunes, while the brandÂ’s best-selling Urus is more than capable of doing silly things in places more rugged than the Starbucks drive-thru. And now, plowing sideways through a dirt track and into the pantheon of LamboÂ’s bat-shit off-road vehicles comes the 601-horsepower, V10-powered, $273,000, limited-edition 2023 Lamborghini Huracan Sterrato. It is lifted 44 mm or 1.73 inches for greater ground clearance and suspension travel. The track is widened by 30 mm up front and 34 mm in the rear, enough to require bolted-on fender flares. Its tickly underside is armored with aluminum skid plates. The body is safari-fied with nostil-like driving lights, roof bars to support a gear-toting rack, and a snorkel so it can breathe more readily when drawing lines in the sand. It looks less like a supercar and more like the getaway vehicle for a pair of tomb raiders, looking to sneak out of Giza ahead of the cultural police, and whatever curse the thieves may have uncorked. Just a few weeks before driving the Sterrato through  —  literally, through  —  the Southern California desert, I had been behind the wheel of its slightly-cheaper and alternatively-missioned sibling, the Huracan Tecnica, in twisty Italian mountain roads. With 30 more horsepower, rear-wheel-drive, rear-wheel-steering, a tuned exhaust system, and Bridgestone Potenza Race tires, it was surprisingly delightful and easy to drive quickly, even/especially through technical turns and blasting curves. The Sterrato was a whole different bullfight, but remarkably similar in its capacity to elevate my driving skills. It was so simple to drive well through bounding hairpins, arcing sweepers, and elevation-switching chicanes — usually utilized by dirt bike racers — that it was actually startling. I have driven all manner of trucks and SUVs in the sand, but IÂ’ve never had this experience with a “safariÂ’d” performance car. The Sterrato is a revelation in this respect.

Lamborghini plans to reduce carbon emissions by 40% per car

Lamborghini has revealed its latest roadmap to a greener future, and it has a "new ambitious target": Reduce "enterprise emissions" by 40% per car by 2030. That's carbon emissions from across the entire value chain — the SantÂ’Agata Bolognese production plant, the cars, everything. Lamborghini laid out its Direzione Cor Tauri strategy, which displays the companyÂ’s commitment to achieving total carbon neutrality. The strategy started in 2023 with the release of Revuelto hybrid. In 2024, the company plans to launch a hybrid version of the Urus Super SUV and a second HPEV (high performance electric vehicle) that will replace the Huracan. By 2025, Lamborghini states, the carbon emissions of the actual vehicle fleet itself will be lowered by 50%.  Lamborghini also plans to launch its first full-electric model, Lanzador, in 2028 and then a year later will launch a full-electric super SUV. These new cars will help reduce fleet emissions by 80% by 2030. “The electric motor opens up new horizons in terms of dynamics and driving experience. It is the dawn of a new era for super sports cars, in which we are redefining the concept of sportiness, enjoyment and driving dynamics in sustainable terms. Our DNA will always be based on the concept of emotional performance,” said Rouven Mohr, chief technical officer. Stephan Winkelmann, chairman and CEO, said: “Direzione Cor Tauri is our roadmap to electrification of the Lamborghini range and the path to decarbonization, not only of our SantÂ’Agata Bolognese facility, but of the entire value chain: it is a holistic approach to our global environmental sustainability strategy. Within a context of major transformation, everyone needs to contribute to achieving the objectives: this commitment extends not just to every individual and every company, but also to institutions and governments responsible for infrastructures and the transition toward renewables. Our mission, as a globally recognized brand, is to inspire and encourage others to tackle these modern-day challenges. Automobili Lamborghini is proof that a sustainable vision is possible.” Lamborghini started its strategic plan for carbon neutrality in 2015 by making changes across the company. The chief manufacturing office stated the luxury brand sports car company made sure any new buildings had high-energy efficiency certifications, minimized the use of water in the paint shop and helped reduce energy consumption per vehicle by 36% in 2022.