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Lamborghini explains why the Sian is not a preview of its next design language

Lamborghini pushed the boundaries of its design language with the sold-out Sian, but its head designer explained the project's goal wasn't to preview future cars. The company's first hybrid model will remain its own thing. "With the Sian, with the coupe and now the Roadster, we have closed this project. It is a masterpiece, we have a very special color for each, but this language is just for the Sian. Whatever we design in the future, we will follow the design DNA of Lamborghini. Just to repeat the Sian one more time would be way too easy, the expectations here at Lamborghini are much higher, so the future is always open," design boss Mitja Borkert told Autoblog. Lamborghini will make 19 examples of the Sian Roadster, and 63 units of the coupe, numbers chosen because the company was founded in 1963. Borkert's team designed the model with a high degree of customization in mind to ensure no two examples are exactly alike. Once they're assigned a build slot, buyers will work directly with Lamborghini's designers and its Ad Personam personalization department to configure their car. "The Sian is really something I want to turn into a masterpiece. My personal promise is that each and every car will be completely unique in terms of look, in terms of color, and in terms of material," Borkert assured us. Lamborghini Sian Roadster View 13 Photos Meanwhile, work on the Aventador's replacement — whose name hasn't been revealed — continues, and we hear it's about a year from making its debut. Although it won't look anything like the Sian, Lamborghini previously confirmed the model will arrive as a hybrid in order to offer more power than its predecessor without summoning a dark cloud of disapproval from regulators. Technical details about the gasoline-electric technology it will use haven't been announced yet, but hybrid systems will play a large role in the company's future range. "This kind of hybridization will be fundamental in order to respect all of the rules, and to guarantee that our DNA is protected," affirmed Maurizio Reggiani, the head of Lamborghini's research and development department. He again stressed that getting rid of the V12 — or turbocharging/supercharging it — is completely out of the question.   Like every carmaker, Lamborghini was caught off-guard by the on-going coronavirus pandemic and the lock-downs enforced globally in a bid to prevent the disease from spreading.

Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

Lamborghini applies to trademark 'Huracan STJ' for another limited edition

When Lamborghini showed the 60th anniversary Huracans at Milan Fashion Week last April, automaker CEO Stephan Winkelmann said "The special editions of the Huracan not only celebrate the 60th anniversary of our brand, but also give our customers maybe the last chance to purchase an otherwise sold-out V10-powered Lamborghini." We wrote at the time that we thought "maybe" was a vital qualifier. The Huracan's twin-turbo V8 hybrid-powered successor isn't due until the end of this year; 18 months is a long time for the Sant' Agata brand to go without a special edition for the growing legion of buyers ready with six or seven figures sight-unseen. CarBuzz might have restored order to the world and proved us right, finding a couple of trademark applications with the European Union Intellectual Property Office (EUIPO) for a vehicle called the Huracan STJ. The J is for "Jota," the Spanish pronunciation of the letter "J," representative of the FIA rule book's Appendix J detailing sports car racing and homologation regulations (a connection that might or might not be true), and of Lamborghini's most focused road-going models for retail customers going back to the Miura Jota prototype in 1970. Since then, there's been a Miura SVJ, Diablo SE30 Jota, Aventador J one-off speedster and the Aventador SVJ.   The short money says this is a turned-up version of the Huracan STO, itself the most raucous version of the Huracan that sold out through the end of production more than a year ago. The long money says this could be a track-only coupe, despite every previous J designation being legal for the street. The fans of all things bully at Lamborghini Talk say there will only be ten made, one for each of the automaker's global regions, and all are sold out. One poster wrote that in December and January, Lamborghini approached prospective buyers with the chance to purchase the sole unit for their region. Our bet is that nary a "No" was heard.  It's possible the public will get its first and perhaps only look at the Huracan STO — outside of Pebble Beach or an RM Sotheby's auction — at Lamborghini's takeover of Italy's Imola Circuit on April 6 and 7. The festival is called Lamborghini Arena, the automaker calling it "The most extraordinary event in our brand's history." Could make a worthy entrance for an extraordinary new J. Related video: