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Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.

Watch the Lamborghini Centenario attack Nardo

Lamborghini celebrated the centennial its founder's birth with the aptly named Centenario at the Geneva Motor Show. It was a jaw-dropper, but now the party really begins as Lambo released video of the limited-run supercar on the track at the Nardo Technical Center in Italy. Lamborghini will build 40 copies of the Centenario evenly split between coupes and roaders. It's powered by a 759-horsepower naturally aspirated V12 – the most powerful Lambo has ever made. It uses carbon-fiber for the monocoque and body and is loaded with sophisticated aerodynamic treatments. In short, it's a more extreme version of the Aventador on which it's based. The Centenario hits 62 miles per hour in 2.8 seconds en route to a top speed of 217.48 miles per hour. All 40 Centenarios are sold out, so watching this video of is likely as close as you'll get to tasting Lamborghini's salute to Ferruccio. Related Video: Lamborghini Performance Supercars Videos viral video nardo lamborghini centenario

Range-topping 800-hp Lamborghini Aventador SV hits the 'Ring

A couple of years ago, rumors were circulating about a possible high(er)-performance version of the Lamborghini Aventador, and our spy photographers have just captured what appears to be a prototype of this new supercar testing at the Nürburgring. Supposedly called the Aventador SV (for Super Veloce), this even-more-hardcore version of Lamborghini's range-topper could boast as much as 800 horsepower. Yowza.
As for the car you see here, our spies point out new center-lock wheels wrapped in ultra-thin high-performance tires that hide revised brake calipers mounted in a different position than on the normal Aventador. Up front, there's a new aerodynamic piece that makes for an even lower air splitter, and around back, an extra piece of trim (often referred to as a Gurney flap) has been added to the spoiler to provide enhanced downforce.
We don't imagine there's much in the way of weight to shed from the Aventador's carbon fiber monocoque chassis, so this SV version will likely focus more on better suspension tuning, improved aero and a 80-100 more horsepower to set it apart from the rest of the range. Expect more details to arrive around the time of the Frankfurt Motor Show this fall.