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Lamborghini begins Urus marketing push with terrain mode videos

The Lamborghini Urus SUV is coming. It's a done deal, so now the marketing push begins before its December 4th debut. Lamborghini is highlighting the Urus' off-road capabilities in the videos we're going to share with you, and that's not a bad way to start, since every other Lamborghini around has strada, sport, and corsa down pat. (That's street, sport, and track for those of you who don't speak Italian.) It's the sabbia, terra, and neve (sand, off-road, and snow) bona fides that need to be nailed down for the Urus to sell, so it's a smart play to highlight them right off the bat. Especially since its predecessor, the LM002, had fairly legendary capabilities – and prodigious fuel consumption. Expect that to be better in the Urus, whose twin-turbo V8 of about 650 hp and 600 lb-ft of torque should be civilized enough to guzzle fuel at a more measured pace. After that, a plug-in hybrid will reduce fuel consumption even further. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini's also smart to push the reveal back past the noise of the LA Auto Show, so the Urus can stand on its own four tires. We expect to see more of these drive mode videos released as we get closer to the reveal, so stay tuned. Lamborghini Crossover SUV Luxury Off-Road Vehicles Performance Videos

Lamborghini restores two 50-year-old classics to mark their anniversary

Front-engined Lamborghinis are a thing again, thanks to the Urus SUV. For decades, the company built nothing but mid-engined vehicles, perhaps for a good reason. But 50 years ago, Lamborghini introduced two cruisers with front-mounted V12s, and to commemorate the anniversary, the company's historical Polo Storico division has now restored examples of both. Before the era of Diablos, Murcielagos and Gallardos, the Espada was the strongest seller in the Lamborghini stable. Between 1968 and 1978, Lamborghini built 1,226 Espadas, all of them with a 4-liter V12, and some of them with an automatic transmission — a Lamborghini first. Depending on the version, the Espada's power output ranged from 325 hp to 350, and it could exceed 150 mph while seating four. Taking its cues from earlier concept cars, the Espada's Gandini design can be remembered from the near-horizontal rear deck, and the 47-inch tall cars are very low for four-seaters. What about the Islero? For Lamborghini, it was a more conventional approach to a GT, as it was a further development of the earlier 400GT — itself a continuation of Lamborghini's first production car, the 350GT. A handy way to tell the cars apart is that the Islero has hidden headlights, unlike the two earlier models. Compared to the Espada, the Islero's production run was markedly shorter: It was built for only two model years, with a total of 225 cars. The engine was the same V12 as in the Espada, but while the Islero S also had 350 hp, it was notably faster, and able to reach 161 mph. Lamborghini's Espada/Islero celebrations include a special tour of the Umbria region in early September. There's a 400-mile tour of central Italy Sept. 7-11 for Lamborghini enthusiasts, arranged by Lamborghini Polo Storico. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Lamborghini Espada/Islero 50th Anniversary Lamborghini Classics lamborghini espada

Lamborghini sends the Huracan off with the super-limited-edition STJ

Lamborghini bid farewell to the V12 a while back, and it’s now preparing to send off its iconic V10. The Huracan STJ will be a super-limited final edition car sporting LamboÂ’s naturally-aspirated V10 engine before itÂ’s replaced by a next-gen supercar with hybrid power later this year. The STJ, which stands for Super Trofeo Jota, gets the Huracan STOÂ’s 631-horsepower V10 with around 417 pound-feet of torque. LamborghiniÂ’s Squadra Corsa (racing team) helped develop the carÂ’s aero package, which includes a more steeply angled rear wing that ups downforce by 10 percent. More grip comes from racing-derived shocks with four-way adjustability that enables minute adjustments of rebound and compression. Specially-developed Bridgestone Potenza Race tires wrap 20-inch wheels with a super-sticky compound to keep the car planted on the road. Lamborghini said the upgrades help the STJ lap the Nardo Technical Center Handling Track more than a second faster than the Huracan STO. Two versions of the car are available. The first features Grigio Telesto (gray) paint and a black roof with red and white accents. Black Alcantara and leather upholstery with red stitching highlight the interior. The Blu Eliadi (blue) version also has a black roof with white and red accents. Each car gets a carbon fiber number plate with its place in the 10-unit run. The stark flashes of exterior color highlight the darker paint colors, giving the car an almost video-game-like cell-shaded look. Lamborghini hasnÂ’t detailed pricing for the car, but, as the saying goes, “if you have to ask.” It will almost certainly come at a higher price than the Huracan STO, which started in the mid-$300,000 range and could be optioned deep into the $400,000s. Of course, price likely doesnÂ’t matter for the STJ, because as these things go, itÂ’s probably already been sold out to exclusive Lambo buyers around the world.     Lamborghini Special and Limited Editions Performance Supercars