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Lamborghini updates its logo for the first time in over 20 years

Enthusiasts meandering through the Pebble Beach Concours d'Elegance in 50 years will have an easy way to tell approximately when a Lamborghini was made. Starting later in 2024, the brand's cars will wear a logo that has been redesigned with a focus on minimalism. Lamborghini notes this is the first time it has redesigned its logo in over 20 years, and the changes made are relatively subtle. The emblem is still shield-shaped, and its overall layout remains the same; there's "LAMBORGHINI" written at the top, right above a bull that looks like it's about to charge. However, the shield's frame is smaller, with a flatter look, and the bull becomes an outline with fewer details (like the spine). Here's the old logo for reference: While the bull has appeared on the logo since the company's inception in 1963, it will soon stand on its own for the first time. Not on cars, it sounds like they'll still wear a shield, but in some of the brand's marketing and promotional material. Lamborghini also developed a brand-specific font to further strengthen its identity. You'll see it in the magazine that the company publishes, for example, and on social media. Lamborghini hasn't revealed which car(s) will inaugurate the new logo. The latest addition to its range is the Revuelto, which is powered by a 1,001-horsepower plug-in hybrid drivetrain built around a new, naturally-aspirated V12. Developed to replace the Aventador, it was unveiled in 2023 with the old logo; if it gets the new logo, early examples with the old emblem will likely be interesting from a collector's perspective. We know that the brand has at least three new models in its pipeline: There's a plug-in hybrid evolution of the Urus, which should also get a handful of visual updates inside and out, and a replacement for the Huracan, which will reportedly downsize to a twin-turbocharged V8 and go hybrid. One of these will surely be the first to wear the new logo. Looking ahead, the first electric Lamborghini will arrive in about 2028. Marketing/Advertising Lamborghini Luxury Performance

Take a ride in a Lamborghini Countach with Evo

Sure, the 1970s and '80s were full of crap cars like the Chevrolet Chevette or the Ford Granada. Dark times, but not completely. Take the mind-blowing Lamborghini Countach. Its sharp and angular styling was shocking at the time. It was and still is the archetypal bedroom wall supercar. But it's far from perfect. As Evo explains in its latest Icons drive, the clutch is heavy, the seating position is wonky, and the visibility is notoriously awful. It was the first Lamborghini in which it was a good idea to hang halfway out of the car while backing up, because the rear window was useless. As far as rare Lambos go, though, this 1981 LP400S is pretty impressive. It's being auctioned by RM Sotheby's as part of its Paris auction in early February. You can check out both the bad stuff and the much more substantial good stuff in Evo's latest, embedded above. News Source: Evo via YouTube Lamborghini Auctions Coupe Classics Videos RM Sotheby's evo Lamborghini Countach

Lamborghini walks us through improvements it made to the Huracan

LE CASTELLET, France — Lamborghini's updated Huracan EVO2 will make its competition debut during the 2022 season of the Super Trofeo one-make series. Visually, it gains a new-look design that blazes the path future models — including production cars — will follow in the coming years. There's more to it than a face-lift, and we sat down with Leonardo Galante, the man in charge of technical development for Lamborghini's racing arm, to get the full scoop on the changes made. "It's a big step from EVO to EVO2, and we focused on three main pillars," Galante told us at the Paul Ricard track. Design is the first; aerodynamics is the second, and it's closely linked to design; braking performance is the third. Customers and enthusiasts will notice design before any of the mechanical changes, so Galante's team worked directly with Centro Stile, the company's in-house design department, to update the Huracan. The lights are thinner on both ends, and the rear units are embedded in a housing that echoes the Countach's back end. Air curtains are now positioned on either side of the front fascia, while a redesigned diffuser dominates the Huracan's rear end. Centro Stile and Squadra Corse had an equal influence on these updates. "We learned a lot in terms of shapes, about how to make a car look beautiful, and designers learned a lot about the principles of aerodynamics," Galante explained. "We worked together to define the best shapes to generate an efficient aerodynamic profile. We want to generate as much downforce as possible while creating as little drag as possible." Sculpting a car's aerodynamic profile isn't as straightforward as merely adding wings, spoilers, vents, and ducts to keep it glued to the ground around a turn. Galante stressed the quality of the downforce generated by the various add-ons is just as important as headline-grabbing figures. His aim was to keep the car as stable and predictable as possible, even when the weight balance shifts under heavy braking from triple-digit speeds. Feedback provided by Super Trofeo competitors since the beginning of the series helped his team dial in the right amount of downforce. Lamborghini Huracan Super Trofeo Evo 2 View 11 Photos "With my group, I design the car, but I'm also here on the race track listening to the teams. When something is very good, or when something is very bad, I get immediate feedback. This is a very good part of my job," he said. Braking was one of the areas he wanted to improve.