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As VW electrifies, it questions the role of Lamborghini, Bugatti, Ducati

FRANKFURT — Volkswagen needs to change to stay relevant in the electric and digital vehicle era and will announce "important steps" to that end before the close of the year, Chief Executive Herbert Diess said on Wednesday. "Volkswagen needs to change: From a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering — to a digital company that reliably operates millions of mobility devices worldwide," Diess told shareholders at the company's virtual general meeting. Vehicles need to stay in contact with customers, offer new services and comfort functions on a weekly or even daily basis, he said. "We will take further important steps to set the course for this in the rest of 2020," Diess said. Senior executives told Reuters the company is reviewing what role its high-performance brands Lamborghini, Bugatti and Ducati will play as the company increasingly focuses on electric, digital and autonomous vehicles. Volkswagen, which also owns VW, Audi, Porsche, Seat and Skoda, is looking at whether it has the resources to accelerate development of electric platforms for smaller brands at a time it is investing billions to transform its more mainstream cars. Asked whether Ducati, which is known for making noisy combustion-engined motorbikes, has an electric future, Markus Duesmann, who oversees research and development for the group, said: "It will not take long until we see an electric Ducati." Whether Ducati, which is a medium-sized premium motorbike brand, would offer an electric variant, depends on whether a bike could offer range comparable to a combustion-engined variant, Duesmann said. Advances are being made in battery technology which could make this possible, he added. Separately Frank Witter, the company's chief financial officer, in response to a question about whether a sale of Lamborghini is planned, said Volkswagen does not comment on speculation about potential divestments. Lamborghini's Chief Executive Stefano Domenicali this week announced his departure from the sports car maker to take on a new job as president of Formula One. VW needs cash Volkswagen is reviewing the future of these three high-performance brands as part of broader quest for more economies of scale as it shifts to mass producing electric cars, senior executives told Reuters.

Seinfeld and Chris Rock laugh it up in a Lamborghini Miura

Jerry Seinfeld has featured many beautiful cars and hilarious comedians in his Comedians in Cars Getting Coffee web series, but this latest episode might top them all. (To his credit, it feels like we've been saying that a lot lately). In this video, Seinfeld snags the keys to a 1969 Lamborghini Miura and picks up funnyman Chris Rock.
Not surprisingly, Seinfeld says the Miura is "the most beautiful car ever designed," and he shows how fast it can be, too. After stopping for lunch and a conversation with Rock, Seinfeld gets an unexpected chat with one of New Jersey's Finest. There are plenty of laughs, but the Lamborghini and its long eyelashes steal the light in this episode. Check it out below.

Lambo considering Huracan GT3 for United SportsCar Championship

With all the versions of the Gallardo that Lamborghini made over the course of that model's dozen year lifecycle, we knew the debut of the new Huracán would only be the start. And now we're getting an idea of what Sant'Agata has in store. Before too long, there'll be a new Spyder, and likely a rear-drive version as well. But racing teams are more eagerly anticipating the new competition versions. There's the new Super Trofeo spec racer that Lambo unveiled in Monterey a couple of weeks ago, but now we're receiving word of a new GT3 racer as well.
Based closely on the Super Trofeo, the Huracán GT3 is reportedly being designed to meet the regulations of numerous racing series - including, the latest reports will have us know, the United SportsCar Championship that competes in North America. This according to Sportscar365.com, which spoke to Lamborghini's chief test driver Giorgio Sanna at Virginia International Raceway recently.
Unlike some of its rivals, racing has not traditionally been a core value at Lamborghini, but it has competed here and there. It previously relied on Reiter Engineering to develop racing versions of the Murcielago and Gallardo, but is said to be doing the Huracán GT3 almost entirely in-house, with a modicum of input from Dallara, the racing chassis manufacturer founded by the man widely credited with developing the Miura and Espada in the 1960s.