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Lamborghini CEO says Urus headed to production

It's only a matter of time before Lamborghini is cleared to start producing the Urus sport utility vehicle, and, according to CEO Stephan Winkelmann, that time is expected to be soon, The Detroit News reports.
"We're going low profile now," Winkelmann says. "I can't tell you much on details now, but when we get close to the launch, we will have more." The CEO reportedly said earlier this year that the Urus would start production in 2017, which was backed up by earlier statements made by parent company Audi's CEO, Rupert Stadler, who told Autocar, "Lamborghini has to do it. Because of the need to dovetail into production cycles, we should see the Urus in 2017."
Lamborghini delayed production of the Urus a year ago due to Europe's economic climate while continuing to develop the SUV. But since then China, one of Lamborghini's largest emerging markets, has exhibited a slowdown of high-end luxury item purchases. Winkelmann now reportedly says the biggest opportunities are in "Japan, the Middle East and especially the US."

Bertone goes bust

The famous Italian coachbuilder and designer Bertone may be on its deathbed. The company that penned the beautiful shape of the Lamborghini Miura has been facing financial hardships for months, and Autocar is reporting that the Turin, Italy firm has just declared bankruptcy. The last we heard from Bertone, it was showing the Jet 2+2 station wagon based on an Aston Martin Rapide at the 2013 Geneva Motor Show. The Turin-based carrozzeria became famous for its wild designs like the BMW Spicup concept, Lancia Stratos and the initial shape of the Lamborghini Countach. In recent years, it had been limited to creating mostly one-off vehicles. The company has slowly been shrinking recently. It sold its small factory to Fiat a few years go and let go of 165 employees and 10 interns in December. Bertone has been shopping itself in hopes of finding a new owner. According to PistonHeads, even with the money problems, the business generated 20-million euros ($27.9 million) in revenue in 2013 and has been working on projects in China. A Turkish firm was rumored to be interested in buying it for just $2.7 million, and GT Spirit claims that there are also seven Italian companies potentially interested in purchasing it. Bertone has a long and proud automotive history, and it wouldn't be surprising if it were bought just for the value of the brand – perhaps we haven't seen the last of its stylized B logo. Featured Gallery Bertone Jet 2+2: Geneva 2013 View 10 Photos News Source: Autocar via Pistonheads, GTSpiritImage Credit: Copyright 2014 Drew Phillips / AOL Design/Style Hirings/Firings/Layoffs Plants/Manufacturing BMW Lamborghini Lancia Concept Cars Luxury Special and Limited Editions Performance Classics bertone lamborghini miura Lamborghini Countach

Lamborghini rules out sub-Huracan sports car

There is a kind-of-new segment emerging in the sports car market: an area in between vehicles like the Porsche 911 Carrera and supercars like the Ferrari 488 GTB or Lamborghini Huracan. It's a space recently defined by the Audi R8 and Porsche 911 Turbo, with some newcomers rushing in. McLaren joined in with the 570S and Ferrari is tipped to be looking at a new six-cylinder Dino revival. But Lamborghini isn't in any rush participate. At least not for now, and not with a completely new model. Speaking with Car and Driver during the New York Auto Show, Lamborghini chief Stephan Winkelmann said you can "never say never" about anything in this business, but that the prospect a more accessible sports car underneath the Huracan is not currently on the table. Winkelmann pointed towards pricing and volume considerations, but we imagine there's more to it than that. The Volkswagen Group of which Lamborghini is part already tackles that segment with the aforementioned Audi R8 and Porsche 911 Turbo, and while the German giant has never shied away from flooding a market segment with overlap from its various divisions, the R8 and the Huracan are already closely related. The Lambo chief did hint that decontented versions of the Huracan could fit the bill, though. Sant'Agata's ten-cylinder model currently starts at $237,250, but the previous Gallardo started at $191,900 before it was phased out. That was for the less powerful, rear-drive LP 550-2, which could hint at a successor under the Huracan's umbrella. And that's just $7k more than McLaren will be asking for the 570S. Aside from the prospect of a cheaper Lambo, Winkelmann also told C/D that the Asterion hybrid concept was strictly a technological demonstrator with no chances of production, that the Urus crossover project is still on the table, and that the supercar market isn't growing as fast as you might think. Related Video: