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First US customer gets the keys to $1.9 million Lamborghini Centenario

Ferruccio Lamborghini's 100th birthday party has now reached the United States. The Lamborghini Centenario – the souped-up Aventador that celebrates Lamborghini's founder – was delivered to its first US customer in Newport Beach, CA, the company said Thursday. The $1.9 million supercar was unveiled in 2016 to mark the 100th birthday of the industry leader, and it's limited to a 40-car run that's split between coupes and convertibles. Naturally, Lambo says they're all sold out. The first US car is a black and blue hardtop. The company says this one was custom built with a glossy carbon-fiber exterior. Inside, is the same color scheme set to leather and Alcantara. Lambo says the rest of the Centenario's US customers will get their cars this year. In case you've forgotten, the supercar runs a naturally aspirated V12 with 759 horsepower capable of hitting 62 miles per hour in 2.8 seconds en route to a top clip of 217 mph. Lambo builds each one to the personal tastes of the customer through its Ad Personam program. "When Ferruccio Lamborghini began realizing his dream of creating the best supercars in the world, he wanted to reach a large audience through production, but he also wanted to keep the unique nature of limited-edition vehicles that clients are able to personalize to their own tastes and style," Automobili Lamborghini America COO Alessandro Farmeschi said in a statement. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Lamborghini Centenario Design/Style Lamborghini Luxury Supercars lamborghini centenario

Lamborghini set an all-time sales record in 2019

Growing demand for the Urus helped Lamborghini set an all-time sales record in 2019. The company delivered 8,205 units, a significant 43% increase compared to 2018, and well over half of its sales came from its only SUV. Annual sales in the Asia-Pacific region grew by 66% to 2,162 units, but the United States remains the company's largest market by a long shot. This partially explains why the Urus (pictured) raced ahead the Aventador S and the Huracan Evo to become Lamborghini's best-selling model by a long shot. The assembly line at Sant'Agata Bolognese, Italy, rolled off 4,962 examples of the SUV in 2019, followed by 2,139 units of the Huracan Evo, which Lamborghini manufactures in a separate building at the same facility. The V12-powered Aventador S also made there logged 1,104 sales, an impressive figure considering it's Lamborghini's oldest and most expensive model. While Lamborghini is celebrating a record year, and its ninth-consecutive year of growth, it previously announced it plans to cap production at 8,000 units in 2020 in order to maintain a degree of exclusivity. "We must not go on growing forever," company boss Stefano Domenicali warned in 2019. It could ultimately reach the 10,000-car threshold, but only after it adds a fourth series-produced model to its range to balance it out. There's no word yet on what form the fourth car will take, though unverified rumors point to an electrified 2+2 tourer. Lamborghini nonetheless entered 2020 on a positive note. It's in the process of developing a hybrid variant of the Urus, it's putting the final touches on the track-bound ST-X variant, and it's shaping the Aventador's successor. It remains confident in its overall outlook, it affirmed in a statement accompanying its 2019 result. Enthusiasts devote a considerable amount of energy to bashing high-riding models made by luxury brands, but sales figures prove entering the SUV segment makes a lot of sense from a business standpoint. In 2019, Porsche delivered 92,055 examples of the Cayenne (a 29% increase over 2018) and its bestselling model was the smaller Macan, which found 99,944 buyers. Rolls-Royce thanked the Cullinan for the 25% jump in sales it recorded in 2019 (up to 5,152 units), while Bentley credited the Bentayga for a 5% increase to 11,006 cars. It's no wonder Aston Martin allegedly ditched the RapidE to focus on the DBX, and Ferrari wants a piece of the pie. Related Video:

Lamborghini Aventador SV Roadster spied testing undisguised

Lamborghini typically does more versions of its V10 models than it does with its V12s. Just look at how many model variants the Gallardo spun off over its many years of production, compared to the few the Murcielago did. But with both now retired, and the Aventador on the market longer than the Huracan, it's the larger of the two that's beefing up the Raging Bull's product portfolio. We're looking at and referring to the upcoming Aventador SV Roadster. Lambo has already confirmed that the Superveloce Roadster was in the works, and we even saw a heavily camouflaged prototype undergoing testing near the Arctic Circle. But this time it's completely undisguised, without a shred of camouflage to keep it from our prying eyes. It isn't hard to guess at the technical details here, since it combines the best attributes of two existing versions: namely the LP 700-4 Roadster and the LP 750-4 Superveloce. So look for a 6.5-liter V12 channeling 740 horsepower to all four wheels through the company's proprietary seven-speed ISR transmission, just like the SV coupe. It'll be a bit heavier with its removable carbon-fiber roof panel and the requisite extra bracing, but it's doubtful the slight weight penalty will actually translate to any substantial drop in performance. Noticeably absent, however, is the big rear wing that adorns the back of the SV coupe. We'll have to hold tight to find out if the production version will get the spoiler or not, and there's little precedent to go by here since Lambo has never really offered a convertible Superveloce before. With the wing or without, the Lamborghini Aventador LP 750-4 Superveloce Roadster will likely debut at the Frankfurt Motor Show come September, with production already confirmed to be limited to 500 units – or 100 less than the existing coupe that's already sold out.