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Lamborghini CEO says Urus brings lots of new customers from Russia and India

The new Lamborghini Urus might turn out to be a golden goose for Lamborghini. The twin-turbo V8 SUV is finding new customers for the Italian supercar manufacturer, and in an interview with CNBC, Lamborghini's CEO Stefano Domenicali says the reception for the $200,000 vehicle has been unexpectedly "fantastic." The outlook for Lamborghini's 2018 sales is projected at 5,000 cars, and the Urus could account for over a thousand of those. By 2020, Lamborghini would be building some 8,000 cars per year, and over a half of those would be Urus sales. Domenicali says that would be a point where Lamborghini would restrict its growth, as does rival Ferrari, to keep its supercar brand exclusive. The head of Lamborghini's Asia Pacific sales, Andrea Baldi also says the manufacturer will "always make sure" that demand for its cars is higher than the supply. If making SUVs turns out to be a success for Lamborghini, the key might be hidden in the nameplate of the Urus. It's indeed Russia that looks to be a fertile land for Urus sales, since it's a country with both demanding roads and demanding customers. Domenicali says Russian roads have made it hard to sell traditional Lamborghini products, but the SUV should find a strong customer base there. India is another significant new market for the Urus, for similar reasons. And as for the influx of new Lamborghini customers: a growing part of them are cryptocurrency investors. It looks like bitcoin bros will only accept a Lamborghini as the token of their newfound success. "These are young people that want to become very rich with a high-risk investment," said Domenicali. "And our customers are young as well, and very aspirational. They are not shy. So I think there is a connection." Related Video: News Source: CNBCImage Credit: AOL/Drew Phillips Lamborghini Crossover SUV Luxury Performance stefano domenicali

Lamborghini previews new Huracan Super Trofeo

The arrival of the new Huracán is big news for Lamborghini, replacing the company's long-serving Gallardo. Not only had the previous V10 supercar been on the market since 2003 (admittedly with significant updates along the way), it also served as the backbone for the Super Trofeo series. Now it's time, however, for the Huracán to take over on the racetrack, too.
Previewed in the teaser image above wearing military camo, the new Lamborghini Huracán Super Trofeo has undergone its first shakedown at the Vallelunga circuit near Rome. Giorgio Sanna - who took over as Lamborghini's chief R&D test driver after the retirement of the legendary Valentino Balboni - led the test session, accompanied by factory pilots Adrian Zaugg and Fabio Babini and members of the company's driver development program.
The Huracán Super Trofeo will be phased in across all three of the Lamborghini Blancpain Super Trofeo series around the world, including Europe, Asia and North America. Drivers not ready to upgrade to the new machinery, however, will still be able to race their Gallardos in a separate class - similar to how arch-rival Ferrari has phased in new models in its similar Challenge series.

Lamborghini LB48H hypercar due next year: You might even say it glows

We know there's a hybrid Lamborghini Aventador successor coming sometime between 2020 and 2022. Due to deleted Instagram posts and a fissures in the rumor-verse, we expect a hypercar codenamed LB48H to preview the next electrified V12 Lamborghini. Autocar reports the next model in the Italian carmaker's series of low-volume specials will cost about $2.6 million, making it just another walk in the hypercar park as for price. The weird part is where Road & Track, referencing "a source familiar with Lamborghini's plans," says the LB48H will glow in the dark. The source didn't elaborate, so not even RT knows what that means. The Lamborghini Terzo Millennio concept from 2017 revealed a smattering of Tron-like light sculpture in its launch video. The wheels and engine bay glow, illuminated Italian flag graphics mark the front fenders, LED piping runs down the centerline. But lights don't come under the traditional definition of "glow in the dark." If the LB48H really does sport some kind of overall incandescence, well, we're about to enter a new chapter in hypercars. Other questions remain about how the LB48H will preview the future of Sant' Agata. The company's head of R&D has bemoaned the weight of batteries, admitting that the best-case scenario for the coming series-production hybrid V12 flagship means an additional 330 to 440 pounds. It's thought that the hypercar will use supercapacitors instead of batteries, providing a lightweight solution that would also showcase future technical potential. The all-electric Terzo Millennio employed nascent supercapacitor tech Lamborghini has been developing with MIT. That solution's upside is lighter size and weight compared to batteries, longer service life, a supercapacitor's fast charge and discharge ability, and the fact that it can discharge and recover energy at the same time. The downside is that supercapacitors have low energy density compared to lithium-ion batteries, so it's possible the LB48H could use a battery and a supercapacitor to work a 49-horsepower motor aiding an 789-hp V12. The production V12 is expected to get a more mundane solution. Lamborghini's looking ahead to cities mandating a minimum all-electric range up to 31 miles. One idea in play is a split hybrid layout, with an electric motor in charge of the front axle. That eliminates a prop shaft, and sharpens front axle response and torque vectoring.