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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Lamborghini Veneno Roadster stands in for fighter jet aboard Italian carrier

How do you draw even more attention to $4.47 million hypercar? Placing it atop an aircraft carrier in the Persian Gulf ought to do the trick, as Lamborghini has demonstrated with the live reveal of the new Veneno Roadster on the flight deck of the Italian Navy's Cavour.
Docked in the port of Mina Zayed, Abu Dhabi, the 787-foot flat-top is being used as a floating showcase of Italian products, with Lamborghini chosen to represent the automotive industry. A fitting location to unveil a roadster that looks like the half-breed lovechild of a fighter jet and a Le Mans racer, particularly since Sant'Agata is bound to find in the Emirates a buyer for at least one of the nine Veneno Roadsters it will produce.
"We are honored that Lamborghini was chosen to represent the Italian car industry in the UAE, as a perfect example of iconic Italian super sports cars, and that we have the opportunity to show the Veneno Roadster for the first time in Abu Dhabi, said Lamborghini chief Stephan Winkelmann. "Lamborghini has an extremely strong following in the region for its super sports cars, with the Middle East one of our largest markets in the world." Turn up the Kenny Loggins and ride into the danger zone with photos from the event in the gallery above and the press release below.

Lamborghini Urus will have a 650-horsepower twin-turbo V8

For years, we've known the Lamborghini Urus is coming. Concepts and spy shots give us a pretty good idea of what the replacement for the Rambo Lambo will look like. We also know that the Urus will be powered by a twin-turbo V8, with a plug-in hybrid variant coming sometime later in on. Thanks to Automotive News Europe, we now know that the new V8 will turn out an impressive 650 horsepower, more than Volkswagen Group brethren from Porsche and Bentley. In a recent interview, Lamborghini CEO Stefano Domenicali revealed the final horsepower rating. Torque is still unknown, but given the fact that this is a SUV with a turbocharged engine, look for a minimum of 600 lb-ft. The final output for the plug-in version is still up in the air. A full reveal is still a ways off, but production was set to start sometime last month. This should be the Italian automaker's volume seller, with base price possibly around $200,000, but that's not saying much when we're talking just a few thousand units a year. Lamborghini had its best year ever in 2016, so expect both more sales and longer waitlists when the Urus finally arrives. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.