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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Watch the Lamborghini Egoista fire up on stage

Seeing the wild Lamborghini Egoista is one thing, but hearing the single-seat concept car fire to life in all its glory is something entirely different. Visitors at the Lamborghini 50th anniversary celebration in Sant' Agata got that rare opportunity when the Egoista made its presence felt. Nothing says, "I have arrived" quite like a 5.2-liter V10 barking at the crowd. It may not be the prettiest belle at the ball, but it has the pipes to make even the most jaded among us weak in the knees.
You can catch the clip of the machine firing up in the brief (and sadly shaky) video below. We've also included a more polished video recap from the anniversary celebration. Something tells us you don't need a reason to spend a few minutes watching classic Lamborghini models prancing through Italy. You're welcome.

Pope Francis gets a papal-themed Lamborghini Huracan

Lamborghini picked a special recipient for the newest and rarest version of its Huracan RWD, giving an ultra limited-edition version of the supercar to Pope Francis in a ceremony Wednesday at the Vatican attended by company executives. The new Popemobile, it's not. Fittingly, according to Catholic News Agency, it's the seventh version of the Huracan, the Italian company's entry-level model. It's set to be auctioned at RM Sotheby's on May 12, 2018, with orders from the Holy See to split the proceeds between three charitable causes: restoring villages on the Nineveh Plain in Iraq, helping victims of human trafficking and supporting missionary work in Africa. The papal Huracan RWD is done in Monocerus white with Tiberio yellow stripes running along the hood, roof and body, reflecting the colors of the flag of Vatican City. It was blessed and autographed by the pontiff in the presence of Lamborghini Chairman and CEO Stefano Domenicali, board members and two employees who helped build the car. The Huracan is the successor to the Gallardo, Lamborghini's best-selling model of all time, with a design inspired by the hexagonal form of the carbon atom. It's powered by a naturally aspirated, 5.2-liter V10 that makes 602 horsepower and 413 pound-feet of torque. Normally, the sports car starts $199,800. But a version blessed and autographed by the pope? Priceless...Related Video: