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Lamborghini begins Urus marketing push with terrain mode videos

The Lamborghini Urus SUV is coming. It's a done deal, so now the marketing push begins before its December 4th debut. Lamborghini is highlighting the Urus' off-road capabilities in the videos we're going to share with you, and that's not a bad way to start, since every other Lamborghini around has strada, sport, and corsa down pat. (That's street, sport, and track for those of you who don't speak Italian.) It's the sabbia, terra, and neve (sand, off-road, and snow) bona fides that need to be nailed down for the Urus to sell, so it's a smart play to highlight them right off the bat. Especially since its predecessor, the LM002, had fairly legendary capabilities – and prodigious fuel consumption. Expect that to be better in the Urus, whose twin-turbo V8 of about 650 hp and 600 lb-ft of torque should be civilized enough to guzzle fuel at a more measured pace. After that, a plug-in hybrid will reduce fuel consumption even further. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini's also smart to push the reveal back past the noise of the LA Auto Show, so the Urus can stand on its own four tires. We expect to see more of these drive mode videos released as we get closer to the reveal, so stay tuned. Lamborghini Crossover SUV Luxury Off-Road Vehicles Performance Videos

Bentley, Lamborghini consider foreign production [w/poll]

Would a Bentley be a Bentley if it weren't manufactured in Great Britain? Would a Lamborghini be a Lamborghini if it were built outside of Italy? It may be hard to say either way, but we might find out sooner than later, because the latest word coming in from Europe is that the Volkswagen Group is considering expanding production for both these upscale brands outside their traditional homes.
According to the Autovisie section of Dutch newspaper De Telegraaf, the issue for both automakers comes down to their ambitious expansion programs. Both Bentley and Lamborghini plan to launch new SUVs - the former's being well under way, the latter's still awaiting approval - that would expand their annual production considerably: by 50 percent in Bentley's case, and by as much as 100 percent in Lamborghini's.
For now, both marques intend to handle the added production with additional assembly lines at their current facilities in Crewe and Sant'Agata Bolognese, respectively. But both could soon outgrow their relatively small plants - and with the Volkswagen Group operating countless factories across Europe and around the world, it wouldn't be hard to see these manufacturers shifting excess production outside of their home countries.

Lamborghini reveals more details about the Aventador's hybrid successor

Lamborghini has released additional details about the Aventador's long-awaited successor. Called LB744 internally, the model will stand out as the company's first series-produced hybrid car, and the latest teaser gives us a better idea how the system is set up to behave. Quick recap: Power comes from a gasoline-electric hybrid drivetrain rated at about 1,001 horsepower and made up of a new, 6.5-liter V12, an eight-speed automatic transmission, and three electric motors. This configuration allowed Lamborghini to dial in a 44% front and 56% rear weight distribution; engineers also fitted stiffer anti-roll bars and reduced the steering ratio by 10% compared to the Aventador Ultimae.  Enthusiasts will have four driving modes called Citta, Strada, Sport, and Corsa, respectively, to choose from. They'll also be able to select one of three powertrain modes named Recharge, Hybrid, and Performance. As its name implies, Recharge relies on the V12 to charge the lithium-ion battery pack in a couple of minutes, for example. The LB744 is also capable of driving on electricity alone for short distances. Selecting Strada ("road" in Italian) caps the drivetrain's output at about 873 horsepower. Sport mode unlocks 894 horsepower and brings with it profile-specific settings for the transmission, the suspension system, and the active aerodynamic parts. Finally, selecting Corsa ("race" in Italian) unleashes the drivetrain's full potential and configures the drivetrain's electrified components for maximum performance. Drivers will also have the option of disabling the electronic stability control system, and the LB744 will come with a launch control function. Going hybrid allowed Lamborghini to add electric torque vectoring to the front axle. We're told that slowing down the front wheel that's on the inside part of a corner makes the LB744 more agile while improving stability during high-speed driving. This technology works hand-in-hand with the four-wheel steering and brake-energy recuperation systems; it sounds like there's a lot of electronic wizardry happening here. Details such as the car's weight haven't been released yet. All we know at this stage is that Lamborghini designed the LB744 around a new carbon fiber monofuselage that includes a carbon fiber front structure (in contrast, the Aventador used an aluminum front structure).