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Lamborghini says handling, not flat-out speed, is the new benchmark

Speed has played a significant role in defining Lamborghini's image since the brand's inception in 1963, but the type of velocity it aims to achieve is changing direction. One of its top executives opined that handling, not 0-60-mph times or maximum speed, is the new benchmark in the supercar segment the company calls home. Francesco Scardaoni, the head of the Italian company's Asia-Pacific operations, explained achieving the quickest possible sprint from 0-60 mph and the highest possible top speed used to be what defined a Lamborghini. Rivals aimed to rule the chart, too, so exotic brands spend decades taking turns trying to outgun each other by shaving a tenth of a second from — or adding a few miles per hour to — their respective times. EVs moved the goalpost in the 2010s, according to Scardaoni, because their powertrain develops maximum torque right away. "If you go back to 10 years ago, probably when we were asked the parameters to measure a car with we would say top speed, acceleration, and then handling. Top speed then became a secondary measure, and acceleration the first one. Now, basically [with electrification] is no more that important. because it's quite easy for those kind of power units to have amazing results in acceleration," he explained in an interview with Car Advice. Exemplified by the Huracan STO introduced in 2020, the shift represents a dramatic about-face for the engineering team led by Maurizio Reggiani. Speed is easy to quantify; if we tell you that a Bugatti Chiron takes 2.4 seconds to reach 60 mph from a full stop, or that it maxes out at 304 mph, you know exactly what it can do. Handling, on the other hand, is difficult to put a number on. Gs on a skidpad is one measure, but that's only a small part of the handling equation. There's no unit of measurement that describes how a Divo feels on a winding Sicilian road. Scardaoni hinted that focusing on handling is a way to keep exotic supercars relevant in the coming years. Electric hypercars are ostensibly on their way, including the Rimac C_Two and the Pininfarina Battista. Closely related, both allegedly take under two seconds to sprint from 0-60 mph thanks in part to a 1,900-horsepower drivetrain, yet they weigh approximately 4,300 pounds; they're heavier than a Mercedes-Benz S-Class. Neither are in the same league as, say, the Huracan, but they're good examples of the pros and cons of electrified performance.

Best bus stop ever makes public transportation way more interesting

For all the advantages public transportation offers, relying on your local bus is typically about as entertaining as taking in someone's lint collection. Telecommunications giant Qualcomm set out to remedy that scenario at one stop by switching out the bus schedule on the wall for a URL. Visitors were encouraged to participate and immediately got more than they bargained for. One would-be bus rider got a trip in a Lamborghini Gallardo Spyder, and that was probably the most predictable result.
We would like to think we'd be more prone to embracing public transportation if it came with this level of entertainment. You'll have to watch the video below to see more about what we mean.

Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.