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Lamborghini spotted filming new Aventador SV completely undisguised

There is a great tradition at Lamborghini in turning its mid-engined V12 supercars into Super Veloce ("High Speed") versions. So after the Aventador hit the scene, we knew it would only be a matter of time before it was to receive the SV treatment. And here it is, spied completely undisguised during a video shoot. Now, we first spotted what we thought was the Aventador SV way back in April, 2013 – the same day, incidentally, that the LP720-4 50° Anniversario edition surfaced. That was a long time ago, however, and what we see here looks like a different beast entirely. It's got a completely reshaped front bumper, bigger air intakes, deeper side sills and a fresh set of steamroller alloys. Out back, there's a massive rear wing and below it, a new rear end with a bigger diffuser and – instead of one central exhaust – four individual pipes to let the big twelve-cylinder engine breath. Speaking of which, you can expect the Aventador SV to come with a big power bump. Just how big, we don't know for sure, but we can extrapolate. When the Miura SV hit the scene in the early 1970s, it only packed 15 more horsepower than the existing model. Though the Countach bred a series of variants over its long lifetime, it never got an SV edition. The Diablo SV arrived five years after its donor with an 18-horse bump, later raised by another 19 hp. But after the Murcielago arrived in 2001 with 572 hp and bumped up to 631 hp in 2006, the SV model came in 2009 with 661 hp. Given that the "standard" Aventador has been out since 2011, we're about on schedule for the Super Veloce, and if precedent proves anything, we could be looking at upwards of 750 horses to come riding around the mountain when they come to the Geneva Motor Show in March. Featured Gallery Lamborghini Aventador SV: Spy Shots View 11 Photos Image Credit: Borja Perez/CarPix Spy Photos Lamborghini Coupe Supercars lamborghini aventador sv

Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.

Lamborghini Urus SUV traces roots to a feline predecessor

The recently-revealed Urus isn't Lamborghini's first SUV. The LM002 pioneered the super-4x4 segment when it made its debut at the 1986 Brussels Auto Show. Tracing its history requires traveling to the mid-1970s, when Ferruccio Lamborghini sold the automaker that he founded and retired in the countryside to hunt and make wine. The new owners had practically no experience in building cars. Instead of expanding the lineup, they sought to land engineering and production contracts. Lamborghini teamed up with an American defense contractor named Mobility Technology International (MTI) to create an off-roader for the United States Army. The partnership spawned a vehicle named Cheetah, unveiled at the 1977 Geneva Auto Show. The Cheetah looked like a Meyers Manx buggy on steroids that ate Jeep CJ-7s for breakfast. The shape of the body gave it unusually high approach and departure angles, while the flat body panels facilitated the task of installing body armor. "Like the cat for which it is named, this high-performance vehicle has explosive acceleration, high speed and sure-footed agility over virtually all terrain," a period brochure claimed. The Cheetah could certainly tame Mother Nature's worst side, but the brochure exaggerated its performance credentials. Power came from the same 5.9-liter Chrysler 360 V8 engine found in Dodge's D-Series trucks. Lamborghini mounted it in the back, and its 183-horsepower rating contributed to a woeful power-to-weight ratio. The eight-cylinder spun all four wheels via an automatic transmission also found on Chrysler's parts shelf. Lamborghini didn't secure the Army's contract. The automaker stood on the brink of collapse. An Italian court took control of the company after it filed for bankruptcy in 1978, and a Swiss entrepreneur later came to the rescue. The new management saw an immense amount of potential in the Cheetah and relaunched the project. Decision-makers spotted an opportunity to enter the burgeoning leisure vehicle segment. Notably, they identified a market for a Cheetah-like car in the Middle East, where a Countach was unpractical at best and a Nissan Patrol was far too pedestrian for oil barons. Lamborghini unveiled a prototype named LM001 at the 1981 Geneva Auto Show. It took the Cheetah concept a step further with an updated look, though it retained the rear-mounted engine. Built as a development mule, it illustrated the limits of a rear-engine off-roader.