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Lamborghini unveils Aventador SVJ 63 Roadster and Huracan EVO GT Celebration

Lamborghini didn't stop at removing the roof of the limited edition Aventador SVJ in order to create the Aventador SVJ Roadster. Instead, the Italian carmaker puts its Centro Stile design division in a room with the Ad Personam customization division, and they came up with colored-keyed takes on what's called the Aventador SVJ 63 Roadster. The "63" refers to both the year Ferruccio Lamborghini founded his car company, and the number of open-topped SVJs that will be made. The eight exterior themes that will be exclusive to this car start with the one shown on the Pebble Beach concept lawn, in matte Grigio Acheso with details like the "SVJ" and "63" graphics in Arancio Dac. Matte Titanium center-lock wheels get Arancio locking plates.  The interior will offer three themes in the SVJ's usual materials, Alcantara and Lamborghini's CarbonSkin. A badge on the steering wheel plays off the "63" logo inscribed on the back wall in lasered Alcantara and CarbonSkin. The show car's cabin rocks it up with Grigio Octans, Grigio Cronus, and Arancio Dryope (orange), with the carbon fiber seats finished with white Q-Citura cross-stitching. The news about this car is little more than a public service announcement, though, since all 63 examples are already sold. Lamborghini put two more surprises in its Monterey trailer, the first being the Huracan EVO GT Celebration. Thanks to the Grasser Racing Team and Paul Miller Racing, Lamborghini's won both the 24 Hours of Daytona and the 12 Hours of Sebring two years in a row. Limited to 36 units — the combined race durations in hours — the Huracan EVO GT Celebration plucks the GRT livery motif for its street version. The display version wears Verde Egeria and Arancio Aten, but there are nine combinations possible by combining the three available primary body colors and three available secondary colors. The Huracan's hexagon design motif is used to frame the “11,” the number of the GRT racer that won Daytona and Sebring this year. Badges on the sides read "Daytona 24" and "Sebring 12," and the driver's B-pillar is adorned with a carbon fiber plate inscribed with "X of 36." Race fans who want to go all the way can order a Lamborghini Squadra Corse shield placed on the roof between Italian and U.S. flags, and laurel wreaths on the rear fenders. The interior borrows the primary exterior color for cross-stitching on the new racing seats introduced on this car.

Lamborghini Aventador art car features every color of the rainbow

With a catalog packed with shades of orange and yellow, the Lamborghini Aventador doesn't shy away from bright colors. But the stock palette still pales in comparison to this latest art car.
This technicolor Aventador Roadster was created by Franco-American artist and musician Duaiv, who previously applied his talents to Ferraris like the FF and 458 Spider. Lamborghini Miami, a division of Prestige Imports in North Beach, Florida, applied the evidently very successful artist's painting to a vinyl wrap and fitted to the Lambo along with a Novitec rear spoiler to create a one-of-a-kind supercar that is anything but a sleeper. You know, just in case an Aventador didn't already stand out enough.

Ares Project Panther is a Lamborghini Huracan in DeTomaso Pantera's clothing

Ares is nothing if not ambitious. The Modena-based company specializes in low-volume, boutique reimagining of existing vehicles. That's not a terrible business to be in, if you can make money, and after all this is how many of the famous names in styling came about: Pininfarina, Ghia, Bertone, and Karmann. So far, Ares has announced many projects, including a two-door Bentley Mulsanne and a rebodied Mercedes-AMG G63 called the X-Raid, but the new Project Panther is the most ambitious yet. It appears to be a rebodied Lamborghini Huracan heavily inspired by the classic DeTomaso Pantera, although unlike that car it'll retain the Lamborghini V10 instead of adopting an American powerplant. Which is an odd choice, if you're into the Pantera – and frankly, an odd choice if you're into Lamborghinis. A completely unique body, not inspired by any other make, would certainly be a valuable one-of-one for a well-heeled car collector. But the Pantera? For years it was held in relatively low esteem, a relatively low-buck exotic that wasn't welcome at the local concours events. Its reputation has improved significantly in the last decade or so, but still, this is an odd marriage of convenience. At least it looks really sharp, with crisp lines and a classic Bertone feel without being too overly retro. Ares says the Panther is undergoing final testing at the company's facility in Modena, and will be available for purchase in late 2018. What's entirely unclear is how it all works. We assume a Panther buyer will need to drop off a brand new Huracan for conversion. What happens to the Huracan's existing bodywork? Perhaps part of the business model is making a pretty penny by reselling panels for wrecked Huracans. Who knows? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.