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Lamborghini set an all-time sales record in 2019

Growing demand for the Urus helped Lamborghini set an all-time sales record in 2019. The company delivered 8,205 units, a significant 43% increase compared to 2018, and well over half of its sales came from its only SUV. Annual sales in the Asia-Pacific region grew by 66% to 2,162 units, but the United States remains the company's largest market by a long shot. This partially explains why the Urus (pictured) raced ahead the Aventador S and the Huracan Evo to become Lamborghini's best-selling model by a long shot. The assembly line at Sant'Agata Bolognese, Italy, rolled off 4,962 examples of the SUV in 2019, followed by 2,139 units of the Huracan Evo, which Lamborghini manufactures in a separate building at the same facility. The V12-powered Aventador S also made there logged 1,104 sales, an impressive figure considering it's Lamborghini's oldest and most expensive model. While Lamborghini is celebrating a record year, and its ninth-consecutive year of growth, it previously announced it plans to cap production at 8,000 units in 2020 in order to maintain a degree of exclusivity. "We must not go on growing forever," company boss Stefano Domenicali warned in 2019. It could ultimately reach the 10,000-car threshold, but only after it adds a fourth series-produced model to its range to balance it out. There's no word yet on what form the fourth car will take, though unverified rumors point to an electrified 2+2 tourer. Lamborghini nonetheless entered 2020 on a positive note. It's in the process of developing a hybrid variant of the Urus, it's putting the final touches on the track-bound ST-X variant, and it's shaping the Aventador's successor. It remains confident in its overall outlook, it affirmed in a statement accompanying its 2019 result. Enthusiasts devote a considerable amount of energy to bashing high-riding models made by luxury brands, but sales figures prove entering the SUV segment makes a lot of sense from a business standpoint. In 2019, Porsche delivered 92,055 examples of the Cayenne (a 29% increase over 2018) and its bestselling model was the smaller Macan, which found 99,944 buyers. Rolls-Royce thanked the Cullinan for the 25% jump in sales it recorded in 2019 (up to 5,152 units), while Bentley credited the Bentayga for a 5% increase to 11,006 cars. It's no wonder Aston Martin allegedly ditched the RapidE to focus on the DBX, and Ferrari wants a piece of the pie. Related Video:

Lamborghini Huracan Evo gets Amazon Alexa tech at CES 2020

In-car technology is a must, Lamborghini development boss Maurizio Reggiani told Autoblog as he unveiled the Huracan Evo's touchscreen-based infotainment system in 2019. Amazon Alexa integration announced at CES 2020 is the next part of the march towards supercars that are as smart and connected as they are quick. By programming the voice assistant directly into the native infotainment system, rather than adding it as a third-party app, Lamborghini claims it achieved seamless integration that lets drivers control an extensive list of functions in the car, and in their home. If your butt is cold, you can ask Alexa to turn on the heated seats. You can also make calls, turn the map lights on or off, get directions, check the weather at your destination, and set the A/C, among other things. And, because Alexa speaks to connected devices, you can raise the temperature in your living room while doing hot laps at Watkins Glen, or turn on the porch lights as you pass a Porsche. The catch is that Alexa goes on strike if the Huracan isn't connected to the internet. Lamborghini and Amazon plan to deepen their cooperation in the coming years, though they didn't reveal precisely what they're hoping to achieve. They could teach Alexa new functions, but don't expect the Italian brand to release a car with an entirely button-free cabin in the near future. The driver still has to manually switch between the driving modes, for example, and the ignition button remains under a fighter jet-like red flap positioned on the slanted center console. Amazon Alexa will be available across the entire Huracan Evo range — which will grow to include a rear-wheel drive model developed to replace the 580-2 — by the end of 2020. Lamborghini told Autoblog it hasn't decided whether the feature will be standard or optional yet. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini Huracan Performante Spyder walkthrough with COO Alessandro Farmeschi

Lamborghini Accademia heading to Laguna Seca

If you want to learn how to get the most out of your Lambo, who better to teach you than Lamborghini itself. That's why the Bolognese automaker has launched the Lamborghini Accademia. Developed by the factory's Squadra Corse competition department, the Lamborghini Accademia is set up to show customers how to handle their supercars on a closed track and with the expert tutelage of factory instructors.
The trouble for American customers, though, is that the Accademia has (this year, at least) only held sessions at European tracks like Imola in Italy and Hockenheim in Germany. Not that the cost of a transatlantic flight would deter someone splurging six figures on a supercar, mind you, but we're glad to report now that the program is coming to North America for the first time.
Between September 14 and 17, the Lamborghini Accademia will be setting up shop at California's legendary Mazda Raceway Laguna Seca. That's where instructors will run groups of 24 students through the finer points of slalom, acceleration, braking, drifting and section-by-section learning of the famous track, from the Andretti Hairpin to the famous Corkscrew... all from behind the wheel of the new Huracán LP 610-4. Not a bad place to experience the Raging Bull marque's latest creation, or a bad car in which to experience one of America's finest racing circuits.