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Lamborghini Hurac?n gets an official trailer

In what appears to be the first of a series of shorts akin to Project Hexagon in advance of the official reveal of the Lamborghini Huracán LP 610-4, Lamborghini has released its first trailer. We don't get much from this video - a man, a car, a storm, a hot dispatcher with a headset - but it's not like we need much enticement to spend time with the new junior bull. In fact, senior editor Seyth Miersma spent some time drooling all over the thing this week.
The Geneva Motor Show unveiling of the 610-horsepower coupe will be live streamed on March 4. We'll be there with cameras on burst mode, but until then there's the video below, the configurator, our Deep Dive, and the mini site to enjoy.

Lamborghini Huracan gets sharp new factory appearance kits

If you, typical Lamborghini Huracan owner, aren't satisfied enough with the stock appearance of your $240,000 Italian sports car - and you know you aren't - the company has a solution. Rather than getting a tasteless gold-finish wrap or a set of oversized and overwrought Forgiato wheels, stick with factory-backed products. Lamborghini now offers three "After Sales" kits that add stripes, wings, and new wheels, all without voiding the warranty. Not that we'd know for sure, but it must be hard owning a Lamborghini. Especially when friends in Ferraris call it an overpriced Audi R8 (don't listen to them). Ordering one of Lamborghini's new kits is a surefire way to both set yourself apart and show you only trust high-quality, lightweight composite factory pieces like the matte black front splitter, side skirts, rear diffuser, and fixed rear wing. For you, Liberty Walk will not do. In addition to all of the aero bits, Lamborghini offers an appearance package that adds two body-length stripes to the car, all without harming your Verde Mantis paint. While stripes and aero are fine, if you really want to impress your friends, you must opt for the center-locking wheel kit that replaces the plebeian five-lug hub. This racing-inspired option comes with Super Trofeo inspired black wheels, and you won't even need a new set of tires. Price? Well, you know what they say about asking. Related Video: Featured Gallery Lamborghini Huracan After Sales Kit News Source: Lamborghini Design/Style Lamborghini Supercars

Pininfarina teases its Tesla- and Bugatti-baiting EV supercar

Pininfarina isn't being bashful when it comes to getting into the car business. The Italian design house has revealed a sketch of the PF0 Concept, an electric supercar aimed directly at the world's fastest and most expensive vehicles. With upward of 1,000 horsepower, along with an expected price in the millions of dollars, this extreme EV is meant as a calling card for Pininfarina's upcoming range of electric cars and SUVs. So should the likes of Tesla, Porsche, Ferrari, Bugatti and Lamborghini be worried? Pininfarina might be new to building its own cars, but the company has many decades of experience designing and engineering some of the most desirable cars of all time — including many of the finest supercars to have worn a Ferrari badge on their nose. As we reported earlier this year, Pininfarina has teamed with Indian auto manufacturer, Mahindra, to develop a range of high-end EVs. With this roughly $500 million investment, not to mention some engineering help from Croatian supercar manufacturer, Rimac, Pininfarina aims to start high. The company will first introduce a hypercar, based on the PF0 Concept, within two years, then bring along a range of more affordable electric cars and SUVs. These will more directly take on the likes of Porsche Cayenne, Lamborghini Urus, and Tesla Model X. So yes, if you're in the business of building expensive cars, especially ones with a lot of batteries positioned inside them, Pininfarina's plans for the PF0 (that's a zero, not the letter "O," by the way) should make you sit up and take notice. "Automobili Pininfarina is a pioneering new business created to service the most discerning clients in the world," said Michael Perschke, CEO for Automobili Pininfarina. "Our product portfolio will launch with an innovative, zero-emissions hypercar that represents the progression we aim to make at the pinnacle of the luxury and sports car market." According to its press release, Pininfarina is currently presenting its "business and product plans to prospective retailer partners, clients and media in New York this week." After its tour of the Big Apple, look for Pininfarina to officially reveal the PF0 Concept during Monterey Car Week in August. Related Video: Design/Style Green Bugatti Lamborghini Porsche Tesla Electric Future Vehicles Luxury Performance Pebble Beach supercar mahindra hypercar Rimac