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Urus Lamborghini's Luxury SUV | Autoblog Minute

Lamborghini is the latest luxury sports car manufacturer to join the SUV game. Development of the Urus will see the Italian automaker make 500 new hires and build a new facility near its headquarters in Bologna, Italy. Lamborghini Autoblog Minute Videos Original Video urus

Fourth Lamborghini model could be an all-electric 2+2 GT

It was almost a year ago that Automotive News spoke to Lamborghini CEO Stefano Domenicali about the carmaker potentially adding a fourth model to the lineup. Asked about the potential of a new 2+2 GT model picking up where the Espada left off in 1978, Domenicali demurred on the matter of a bodystyle. Instead, the CEO said the brand is "working hard to combine high performance with interior space and driving comfort in a package that, designwise, should be striking as well as highly efficient in terms of aerodynamics." A year on, Autocar spoke to Lamborghini R&D head Maurizio Reggiani, who hinted at how ideas have coalesced since. Autocar says a 2+2 GT "is due to be given the green light to arrive by 2025," and there's a chance the model could be all-electric. Last we heard, Domenicali was explaining to AN that buyers weren't asking for a battery-electric vehicle. With a five- to seven-year horizon for the introduction of a fourth car, however, the CEO allowed that customers could be ready for one by 2027, so Lamborghini should be ready, too; nevertheless, he hedged the battery-only offering by saying it would come "together with a high-performance plug-in hybrid." According to Autocar's story, the brand's got more bullish on batteries in the interim. Reggiani said, "If you look at the timing for a fourth model line, there is the potential that this will be the right time for a full-electric vehicle" that can do at least 350 miles on a charge. Not only could such a car make sense by 2025, Lamborghini could likely find some way to fit the model into the Volkswagen Group's scheme for EV domination. There are two electric platforms floating around the high-performance divisions that could get the nod; the J1 architecture under the Porsche Taycan and coming Audi E-Tron GT that will evolve into the J1 II come 2023, or the Premium Platform Electric (PPE) architecture that will support a range of models and is already rumored for an all-electric Bentley.    In terms of styling, Autocar repeatedly mentions cues coming from the 2008 Estoque concept (above). The four-door GT unveiled at the 2008 Paris Motor Show has been in limbo since then, the heart of rumors ranging from an Estoque range of everyday supercars to becoming a Lamborghini twin for an Audi A9.

Lamborghini museum relaunches as MUDETEC, the Museum of Technology

Lamborghini has relaunched and rebranded its museum in Sant'Agata Bolognese, Italy. From hence forth, it will be known as the MUDETEC, aka the Museo Delle Technologie, aka the Museum of Technology. The new museum will blend the old with the new using interactive displays to both remember the breakthroughs of the past while exploring current and future directions. Lamborghini says it focuses on "safeguarding and conveying the values, driving passion, and future-focus that are the mark of Lamborghini." At opening, the museum will display the "Future Shapers since 1963" exhibition. It features a "virtual journey" through time with a different car representing each decade. For the '60s, Lamborghini chose to highlight the 350 GT, what the company calls its first sports car, the Miura, and the Espada. The Countach is the mark of the '70s, the LM002 represents the '80s, and the Diablo GT is featured for the '90s. For 2000 on, Lamborghini chose the Sesto Elemento. The Asterion, the Huracan Performante, the Aventador SVJ, the Huracan EVO, and the Urus help round out the exhibit with some of the company's newest innovations. In addition to serving as a walkable recording of the company, the new museum will host two student workshops. One, named "Vehicle Set-up and Ergonomics," will teach dynamics, aerodynamics, and structural vehicle development. The other, named "Carbon Fiber and Its Technology," will teach performance through the art of weight reduction, with a focus on Advanced Composite Lightweight Structures Development. Extra activities include a virtual driving simulator, a 360-degree immersive "brain room," and an Ad Personam area, where people can configure and customize cars they likely cannot buy. The exhibit is already open and will run until October 2019.