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Why Italians are no longer buying supercars

Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for ­luxury goods." Life at the top, it ain't easy.

Lamborghini says it could build the Sterrato rally car at a profit

Automobile spent an hour working out the Lamborghini Huracan Sterrato concept at the Volkswagen Group's Nardo test track. Naturally, the question of a production version came up. Maurizio Reggiani, Lamborghini's chief technical officer, told the magazine a customer version would be possible, only because "the provisional business case suggests that we can build this car at a profit." And the secret to making money on the car would be 3D printing. The composition of the Sterrato is 96 percent bone-stock Huracan EVO. Same naturally aspirated 5.2-liter V10 with 631 horsepower and 442 pound-feet of torque, same all-wheel drive, four-wheel steering and torque vectoring, same 20-inch wheels. The exterior departures come in the handling software retuned for dirt and loose surfaces, a 1.85-inch lift, fender flares and a one-inch wider track, off-road tires backed by mud guards, aluminum plates front and rear. and those auxiliary LED lights. The cabin gets a titanium roll cage and five-point racing harnesses. Perhaps save for the software, the edits are cosmetic add-ons, and Reggiani said Lamborghini can fabricate "all restyled or new body panels, claddings, ducts, and splitters on 3D printers." The carmaker developed a kind of plastic especially for the cause, "a lightweight synthetic material which is in its final shape bolted or screwed onto the finished body." The Automobile piece said Lamborghini would need to assess the material's durability, and perhaps sort out a different solution for the "armadillo rear-window cover that messes up what view there is." There would also be the "jackhammer noise level" to attend to. Otherwise, the mag's assessment is that the Sterrato is "even more playful than its brethren, and the mere prospect of enjoying a long cold winter in a hard-core sports car is bound to make quite a few Lambophiles reach for their checkbooks." The case for the car is presented as the Sterrato forming one in a line of special edition Huracans that will maintain interest in the model until the replacement arrives in 2023 or 2024. Next year we'd get the hardcore Huracan STO, or Super Trofeo Omologato. A potential Sterrato could show in 2021, limited to between 500 and 1,000 units, sold for about $271,000 each. That's about $9,000 more than the 2020 Huracan EVO AWD coupe. A Huracan hybrid would be follow in 2022, a Huracan Superveloce providing the model's backstop before the successor.

1971 Lamborghini Countach LP prototype 500 lives again

On March 11, 1971, Lamborghini unveiled the Countach LP 500 prototype at the Geneva Motor Show on the Carrozzeria Bertone stand. Lamborghini had also brought the reworked Miura P400 SV to the show, and believing it would be the star, had placed the Miura at its own stand and dispatched the Countach to the design house stand. Admittedly, Lamborghini had done the same thing in 1966 when the Miura debuted in Geneva. The Countach ruled the 1971 show and was soon on magazine covers around the world. The Italian house spent three years developing the prototype for production, putting the Countach LP 400 on sale in 1974. The prototype sacrificed its life during crash testing for the production model. Now the prototype is back, or the best facsimile thereof. Lamborghini says "an important collector" approached the firm in 2017 asking if they could recreate the yellow shock that started the 50-year craze for V12 engines and scissor doors. That customer might have got his idea from the 1971 Miura P400 SV prototype that Lamborghini restored in 2017 using archival documents. So the automaker's classics division, Polo Storico, went back to the archives for drawings, documents, meeting notes and pictures; interviewed people who were there at the time; and contacted suppliers like Pirelli for an updated version of the Cinturato CN12 and paint maker PPG for the Giallo Fly Yellow Speciale color. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It took 2,000 hours for the design house, Lamborghini Centro Stile, to reproduce the bodywork, all of it hand-beaten as it was in 1971. It took more than 25,000 hours to recreate the entire coupe with parts that were either original, restored, or fabricated from scratch ranging from the platform frame (instead of the tubular frame in the production car) to the partially electronic instrumentation. Lamborghini didn't mention the engine, though. The prototype contained a 5.0-liter V12; the production model downsized that for a more reliable 4.0-liter unit. We'll guess a collector committed enough to pay for 25,000 hours of Lamborghini work wouldn't compromise on the heart of the matter. Whatever's back there, it sounds righteous in the video.  The result is now on display in the concept class at the Concorso d'Eleganza Villa d'Este.