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Lamborghini Urus has an underwhelming exhaust note

Lamborghini has been releasing a number of teaser trailers for its upcoming Urus SUV, and the latest is all about trying to make the SUV really feel like a Lamborghini. The host at one point begins talking about giving the Urus the right sound, which culminates in a shot of a prototype accelerating away with all raucous roar of ... any other premium crossover on the market right now. Yes, the Lamborghini Urus sounds generic. Despite reportedly making 650 horsepower from its twin-turbo V8, the exhaust note sounds too quiet, smooth, and clean. It doesn't sound bad, but part of what makes a Lamborghini a Lamborghini is a stunning howl that you can hear blocks away. It shrieks at the high end, barks at the low end, and crackles in-between. Just take a listen to the Huracan in the video below. The Urus does none of that. Some may say this is actually a good thing because an SUV is supposed to be more practical and refined for daily use. But that's not what a Lamborghini is, even one that can carry more than two people. Lamborghinis are big, loud, impractical, and showy. And there's no shortage of fast, subtle SUVs out there, so the Lamborghini being brash is a key selling point. Still, this likely won't deter many prospective Urus buyers. It's still absurd-looking, featuring roughly the same creased and folded body work of the concept, and an interior full of spaceship-style switch gear. And as we already mentioned, it should be really fast. If only it sounded right. Related Video:

Lamborghini yacht by Tecnomar is 4,000-hp tribute to the Lambo Sian FKP 37

Lamborghini is no stranger to the boating industry, it developed a pair of marine engines in the 1980s, but it has never made its own boat. It took a step toward the world of yachts when it teamed with Italian firm Tecnomar to design a high-performance vessel inspired by the limited-edition Sian FKP 37 introduced in 2019. It's quick, rare, and head-turning, and it was deemed worth of wearing the company's Raging Bull emblem on its bow. Tecnomar (a boatmaker owned by The Italian Sea Group) worked directly with Lamborghini's Centro Stile to inject some of the design DNA that characterizes Sant'Agata's supercars into a yacht. The end result stands out with a strikingly rakish silhouette, Y-shaped LED lights on the front part of the hull, and hexagonal glass on both sides. They draw a visual link between the yacht and Marcello Gandini-designed cars such as the Miura and the Countach. Settling into the captain's chair feels a lot like slipping behind the wheel of a modern-day Lamborghini, except you're sitting taller, you're floating on water, and there's a lot more space around you. In lieu of an old-fashioned wooden helm, Tecnomar installed a three-spoke steering wheel that looks a lot like the unit Lamborghini currently puts in its cars. It even has a 12-o'clock mark, which seems more than a little superfluous when you're motorboating. Digital gauges display vital information about the boat and its surroundings, including navigation data, and the throttle levers are reminiscent of the drive mode selectors found on the center console of the Urus.     Buttons lifted straight out of the Lamborghini parts bin are used to start the engines -- and, yes, that's plural. While the Sian is the company's first production-bound hybrid model, there is nothing electrified about its water-going sibling. Power comes from a pair of V12 engines built by MAN and each rated at 2,000 horsepower. Performance specifications haven't been released yet, but it sounds like the yacht needs a 4,000-horse punch because it's 63 feet long and it weighs about 53,000 pounds. It's relatively light all things considered thanks in part to the use of carbon fiber in its construction, and it falls in the ultra-lightweight boat category. Tecnomar expects to deliver the first boats in early 2021. It capped production at 63 units globally, and it priced each one at $3 million before options are factored in.

Lamborghini Urus gets the green light for production [UPDATE]

UPDATE: We've gotten the official press release from Lamborghini, which you can read below. In it, company president Stephan Winkelmann does say that the new vehicle will be built in Sant'Agata Bolognese in a move to demonstrate "our commitment to safeguarding the values of 'Made in Italy' worldwide." It's been a long time coming, but the official word has finally come down: Lamborghini is going to build the Urus. The Italian automaker first gave us a sneak peak at the crossover concept in New York, before revealing the Urus in concept form at the Beijing Motor Show back in 2012. And we had a chance to catch up with it again in Monterey that summer. That's a lot of buildup. Ever since, Lambo has been toying with putting it into production as its third model line, alongside the existing Huracan and Aventador two-door supercars. All it's been waiting for is the go-ahead from parent Volkswagen, which it has now received. Autoblog received confirmation from a spokesman at Lamborghini of the Urus' production approval, with official details to be announced within the next few hours. Word has it that the high-riding Raging Bull will hit showrooms in 2018, but watch this space for more details as we find them. The Urus (or whatever it's ultimately called) will join a burgeoning market for high-end crossovers, alongside the likes of the Bentley Bentayga, Jaguar F-Pace, Aston Martin DBX and Maserati Levante. Unlike those forays, however, Lamborghini's will not be its first SUV. That honor will forever belong to the LM002, nicknamed the "Rambo Lambo" that came out just before the original Hummer and was powered by the Countach's V12 engine. Just what will power Sant'Agata's new crossover remains to be seen. However the signs have been pointing towards it at least being offered with the company's first hybrid powertrain, as previewed in the Asterion concept from Paris. With substantial incentives being offered by the Italian government, it is expected to be built in Italy – or at least assembled there. Much of the production work is likely to be carried out in Slovakia where the Audi Q7, Volkswagen Touareg and Porsche Cayenne (with which the Urus is destined to share its underpinnings) are made. Scroll down to read the official announcement.