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A dealer made a 'Urus' out of an Audi Q7 to get people excited for Lambo's SUV

Fake news seems to be catching on. In an attempt to drum up some interest in the upcoming Lamborghini Urus (the Italian SUV that hasn't been unveiled yet) the Lamborghini dealer in Nurnberg, Germany, created a Lambo-badged promotional vehicle. It seems it has fooled at least a few folks, with several outlets reporting on it as if it's a Lamborghini prototype. Of course, it's not. What you're looking at is an Audi Q7 with a camouflage wrap that includes a Lamborghini-script logo across the back and a promotional message on the side, which reads: "Der Urus kommt / Lamborghini Nurnberg." Thanks to one semester of German, we can tell you that first part means "The Urus is coming." Note, that's "is coming," not "is here." There's also something that kind of resembles a scoop on the front fender. It's also fake. It's not uncommon for automakers to put a cryptic message on the side of a test car, often with swirly camo, but this takes the idea a step further since it's not the actual car underneath. That said, the production Urus, whenever it arrives, is expected to share the Audi Q7's MLB 2 platform. So it sort of works. Kind of. Related Video: Image Credit: CarPix Audi Lamborghini Crossover SUV Luxury Performance confirmed

Lamborghini Murcielago SV reverse-engineered by a team from Iran

Iranian engineers successfully made themselves a copycat Lamborghini Murcielago SV. In looks, if not in performance, that is. The most interesting aspect behind the project is that they say it was created using Lamborghini's original data. They took a serious left turn when it came to the powertrain though, because sitting behind the driver is a 3.8-liter Hyundai V6. Not quite the 6.5-liter V12 monster in the actual Murcielago SV. Massoud Moradi, the director of the project, thinks that nobody would be able to tell the difference between this car and Lamborghini's from an appearance standpoint. "All parts of the body, inside the car and precise mechanics of the car are manufactured and mounted based on the original ... Murcielago platform. Its chassis is also one and one with the original," Massoud says. One of the reasons Massoud and his team embarked on this project was to learn how Lamborghini made its supercars. They made their replica after taking apart a real Murcielago and designing new parts based on the original Lamborghini bits. The project to make this thing started four years ago, and the team didn't spend "any time planning or testing the car." Now that's a clear indication you probably don't want to drive this thing. Just because it's designed to be a copy of the Murcielago doesn't mean it's going to perform anything like it on the road. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We'll admit the exterior design is pretty spot-on compared to the actual Murcielago SV, as you can see in the video above (which comes from RT, a network funded by the Russian government). Everything apparently lines up to the original dimensionally, and it uses a bunch of carbon fiber and composite components throughout. Moradi claims a top speed of at least 174 miles per hour — there's no word on what, if any, modifications have been done to the Hyundai engine and transmission to achieve such a speed. So count us skeptical for the time being. The Iranian team wants to make more of them too. Moradi suggested that the small company could make 50-100 units per year if they were to go into production. He'd like future iterations of the car to have larger V8 and even V10 engines, too. Might we suggest some testing first? And what does Lamborghini think of this whole operation? These guys purposefully copied one of Lamborghini's designs with an intent to eventually make money off of it.

Lamborghini exploring more elegant designs

Ferrari's front-engined V12s and mid-engined V8s have taken turns monopolizing the brand's perception; the 550 Maranello was probably the last front-engined V12 to be first-to-mind, now the 458 Italia leads the family. Not so at Lamborghini, where a mid-engined V12 has been the go-to and centerpiece since the extraterrestrial Countach landed, and it still is no matter how much the Huracan outsells the Aventador. That shape, those doors, that engine – they're the franchise. That doesn't mean Lamborghini isn't trying new things. The Asterion LPI 910-4 concept from last year's Paris Motor Show was more than the marque's first draft of a hybrid, it was an exploration of a different avenue in design. According to design chief Filippo Perini, "We need to understand if we can open another window in our future to be not so extreme but also a little bit more politically correct and elegant." The Asterion points at elegance and "a daily use of the car" with more room inside, a slimmer rocker panel and sill for easier entry, and a raised hip point in the seats for a higher driving position. Perini said that from the driver's seat, "You can see the color of the car. That is something unknown in our very extreme designs." Extreme Lamborghinis aren't going away, however – note that Perini spoke of opening "another window" of design. The goal, he said, "is to understand if [its] design language will be appreciated by a different kind of customer." We can't imagine why not, and we hope we get more news about the "hyper cruiser" GT outside of magazine articles and auto show grandstanding. If it were up to us, Lamborghini would open that window all the way.