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2021 Lamborghini Aventador SVJ Xago is all about the hexagons

Every modern-day hypercar needs to have loads of limited-production special editions. Even the most exclusive cars such as the Bugatti Chiron aren't exclusive enough. And as a result of needing to satiate the demand for special hypercars, there are some odd limited editions. The latest is the 2021 Lamborghini Aventador SVJ Xago Edition. It's special because of hexagons. Well, it's not just hexagons. It also celebrates Lamborghini's Ad Personam customization program and the fact that customers can now participate in the program virtually instead of flying out to Italy. As it so happens, this special Aventador can only be ordered through the virtual version of the program. So what's the connection between an online customization program and hexagons? We have no idea. And the connection is more tenuous when you see that Lamborghini says its hexagonal patterns for the car were inspired by the hexagonal clouds on Saturn's north pole. Yes, you read that right. Oh, and the name? We also don't know, but it might just be that they're the middle letters of Lamborghini's design theme called "hexagonita." Among the hexagon details are silver patterns that fade in and out on the paint. The interior upholstery features a hexagonal pattern all the way down, too. Outside of that, the customer gets to pick the paint colors, which will also be reflected by contrast panels on the seats. Otherwise, it's a regular Aventador SVJ, which is still pretty exciting with a blistering Nurburgring lap time and 770 horsepower. Only 10 of these hexagonal Aventadors will be built, and that leaves us a bit vexed. Shouldn't Lamborghini build a number of these cars divisible by six? A very mild hex upon the person that missed the opportunity to sextuple down on the hexagon theme. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.      

Lamborghini Aventador art car features every color of the rainbow

With a catalog packed with shades of orange and yellow, the Lamborghini Aventador doesn't shy away from bright colors. But the stock palette still pales in comparison to this latest art car.
This technicolor Aventador Roadster was created by Franco-American artist and musician Duaiv, who previously applied his talents to Ferraris like the FF and 458 Spider. Lamborghini Miami, a division of Prestige Imports in North Beach, Florida, applied the evidently very successful artist's painting to a vinyl wrap and fitted to the Lambo along with a Novitec rear spoiler to create a one-of-a-kind supercar that is anything but a sleeper. You know, just in case an Aventador didn't already stand out enough.

Lamborghini CEO says Urus brings lots of new customers from Russia and India

The new Lamborghini Urus might turn out to be a golden goose for Lamborghini. The twin-turbo V8 SUV is finding new customers for the Italian supercar manufacturer, and in an interview with CNBC, Lamborghini's CEO Stefano Domenicali says the reception for the $200,000 vehicle has been unexpectedly "fantastic." The outlook for Lamborghini's 2018 sales is projected at 5,000 cars, and the Urus could account for over a thousand of those. By 2020, Lamborghini would be building some 8,000 cars per year, and over a half of those would be Urus sales. Domenicali says that would be a point where Lamborghini would restrict its growth, as does rival Ferrari, to keep its supercar brand exclusive. The head of Lamborghini's Asia Pacific sales, Andrea Baldi also says the manufacturer will "always make sure" that demand for its cars is higher than the supply. If making SUVs turns out to be a success for Lamborghini, the key might be hidden in the nameplate of the Urus. It's indeed Russia that looks to be a fertile land for Urus sales, since it's a country with both demanding roads and demanding customers. Domenicali says Russian roads have made it hard to sell traditional Lamborghini products, but the SUV should find a strong customer base there. India is another significant new market for the Urus, for similar reasons. And as for the influx of new Lamborghini customers: a growing part of them are cryptocurrency investors. It looks like bitcoin bros will only accept a Lamborghini as the token of their newfound success. "These are young people that want to become very rich with a high-risk investment," said Domenicali. "And our customers are young as well, and very aspirational. They are not shy. So I think there is a connection." Related Video: News Source: CNBCImage Credit: AOL/Drew Phillips Lamborghini Crossover SUV Luxury Performance stefano domenicali