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6 things you should know about the Lamborghini Urus

Lamborghini has finally revealed its second SUV in history. The road-oriented vehicle has a 641-horsepower twin-turbo V8 and highly creased body panels. There are plenty of interesting factoids packed into its four-door shape. We highlight the most interesting of them, here. It's named after a breed of cattle. Though many Lamborghinis have been named after specific fighting bulls, this one is named after an entire breed. The extinct breed is called urus, or sometimes aurochs, that is closely related to Spanish fighting bulls of today. It's the first Lamborghini with active roll control. When a car gets tall and heavy, it wants to lean a lot more when cornering. To counter that, Lamborghini fitted the Urus with an active roll control system to help keep the body flat going through turns. It's also one of a number of technologies meant to improve handling, such as adaptive damping, rear-wheel steering ( borrowed from the Aventador S) and torque vectoring on the rear differential. It has huge wheels and brakes. Standard wheels on the Urus are 21 inches, but for those with a desire for bigger dubs, there are optional 23-inch models. These wheels are stopped by standard carbon ceramic rotors. The fronts are 17.3 inches in diameter, and the rears are 14.5 inches. It has the best weight-to-power ratio of any SUV. Besides having the highest claimed top speed for an SUV, and acceleration on par with the 707-horsepower Grand Cherokee Trackhawk, Lamborghini claims the Urus has the best weight-to-power ratio of any SUV on the market. That ratio, with the SUV's roughly 4,850 pound curb weight and 641 horsepower, is 7.57 pounds per horsepower. It is worth noting that the aforementioned Grand Cherokee Trackhawk is still close with a ratio of 7.59 pounds per horsepower. It can be mostly rear-wheel drive, but not fully. The big Lambo is all-wheel-drive all the time, with its Torsen center differential providing a default torque split of 40 percent to the front, and 60 percent to the rear. This can change all the way up to 87.5 percent to the rear depending on conditions, or it can shift 70 percent of the torque to the front. Its chassis is all steel and aluminum. Unlike the Lamborghini's sports cars that use extensive carbon fiber in the chassis, either for the passenger cell in the case of the Aventador, or for reinforcement as in the Huracan, the Urus has a steel and aluminum chassis. Related Video: This content is hosted by a third party.

Lamborghini Centenario to grace the cover of next Forza game

The creatives at Turn 10 Studios must have had a heck of a time choosing which new supercar would feature on the cover of the next installment in the Forza franchise. We saw an unsurpassed array of exotic machinery, after all, unveiled last month alone at the Geneva Motor Show, but in the end it's the Lamborghini Centenario that got the nod. The exclusive supercar marks the 100th anniversary of Ferruccio Lamborghini's birth, and stands as "the most powerful Lamborghini produced to date," in the words of the company's own R&D chief Maurizio Reggiani. Unfortunately only 40 examples will ever be made – 20 coupes and 20 convertibles – and they've all been sold for the equivalent of nearly $2 million apiece. It will hit the small screen in the next Forza game before any of those extremely fortunate customers have theirs delivered in real life. Microsoft will reveal the new game at E3 in June, but for now we don't even know what it will be called. Forza Motorsport 7? Forza Horizon 3? Something else entirely? We'll have to wait to find out, but the Centenario will definitely be on the cover. This won't be the first time that a Lamborghini has graced the cover of a Forza game. The Huracan appeared on the cover of Forza Horizon 2. Previous cover cars have included the Ford GT, McLaren P1, Dodge Viper, Ferrari 458 Italia, and Audi R8. That'll make the Raging Bull marque, by our account, the only to be featured twice in the series. Related Video: Lamborghini partners with Microsoft: Lamborghini Centenario is cover car for next Forza game on Xbox. Sant'Agata Bolognese, 04 March 2016 : The Lamborghini Centenario will feature on the front cover and within the next Forza racing game on Xbox. Lamborghini and Microsoft's Turn 10 Studios announced their latest collaboration at Geneva Motor Show in March 2016, with the new Xbox game to be revealed at the Electronic Entertainment Expo in June 2016. The Centenario will be available "First in Forza," giving millions of fans around the world the exclusive opportunity to experience the virtual version of the car on Xbox before its road debut. Thus, players will be the first to enjoy the aspects of the car celebrating the 100 year anniversary of founder Ferruccio Lamborghini's birth, starting from the naturally aspirated V12 Centenario which produces 770 hp and powers from 0100 km/h in 2.8 seconds ( 0-300 km/h in 23.5 seconds) with a top speed of more than 350 km/h.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video: