2010 Lamborghini Gallardo Spyder on 2040-cars

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Lamborghini exploring more elegant designs

Ferrari's front-engined V12s and mid-engined V8s have taken turns monopolizing the brand's perception; the 550 Maranello was probably the last front-engined V12 to be first-to-mind, now the 458 Italia leads the family. Not so at Lamborghini, where a mid-engined V12 has been the go-to and centerpiece since the extraterrestrial Countach landed, and it still is no matter how much the Huracan outsells the Aventador. That shape, those doors, that engine – they're the franchise. That doesn't mean Lamborghini isn't trying new things. The Asterion LPI 910-4 concept from last year's Paris Motor Show was more than the marque's first draft of a hybrid, it was an exploration of a different avenue in design. According to design chief Filippo Perini, "We need to understand if we can open another window in our future to be not so extreme but also a little bit more politically correct and elegant." The Asterion points at elegance and "a daily use of the car" with more room inside, a slimmer rocker panel and sill for easier entry, and a raised hip point in the seats for a higher driving position. Perini said that from the driver's seat, "You can see the color of the car. That is something unknown in our very extreme designs." Extreme Lamborghinis aren't going away, however – note that Perini spoke of opening "another window" of design. The goal, he said, "is to understand if [its] design language will be appreciated by a different kind of customer." We can't imagine why not, and we hope we get more news about the "hyper cruiser" GT outside of magazine articles and auto show grandstanding. If it were up to us, Lamborghini would open that window all the way.

Lamborghini Aventador LP 700-4 Roadster priced from $441,600 for US

European pricing for the 2013 Lamborghini Aventador LP700-4 Roadster was released when the model was officially introduced early this week, but we had to wait a few extra days to see how much customers over here should expect to pay for the topless supercar. Now, Lamborghini has announced that US-bound versions of its new roadster will run $441,600, which doesn't include the $3,700 gas-guzzler tax, meaning the Aventador Roadster will wear a base MSRP of at least $445,300.
As a refresher, this new roadster is a topless version of the 700-horsepower, all-wheel-drive Aventador, and it features a two-piece removable top made of carbon fiber (each weighing in at around 13 pounds) that can be stored in the front trunk. Performance figures include a 0-60 time of under three seconds and a top speed of 217 miles per hour. Lamborghini is currently taking orders for the Aventador Roadster with the car set to go on sale next summer.

Best bus stop ever makes public transportation way more interesting

For all the advantages public transportation offers, relying on your local bus is typically about as entertaining as taking in someone's lint collection. Telecommunications giant Qualcomm set out to remedy that scenario at one stop by switching out the bus schedule on the wall for a URL. Visitors were encouraged to participate and immediately got more than they bargained for. One would-be bus rider got a trip in a Lamborghini Gallardo Spyder, and that was probably the most predictable result.
We would like to think we'd be more prone to embracing public transportation if it came with this level of entertainment. You'll have to watch the video below to see more about what we mean.