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Audi reportedly shoots down $9.2 billion investor bid for Lamborghini

Volkswagen is open to divesting some of the brands in its portfolio, but it hasn't put a "for sale" sign on in front of Lamborghini's lawn yet. The firm allegedly shot down a big offer for the brand from a group of investors. Quantum Group SA, a newly-established holding company based in Zurich, Switzerland, made the non-binding offer in May 2021, according to anonymous sources who spoke to WardsAuto. The publication adds the group is ready to spend 7.5 billion euros (around $9.2 billion at the current conversion rate) to buy the entire Lamborghini division from Audi. The sale would include the brand, its intellectual property (like its trademarks and patents), its historic factory in Sant'Agata Bolognese, and its racing division. Full details about the proposed acquisition were closely examined by top Volkswagen executives, including company CEO Herbert Diess and Audi boss Markus Duesmann. While the offer sounds like it's neatly packaged, Volkswagen replied that it's not having a garage sale. "Lamborghini is not for sale. This is not the subject of any discussion within the group," a company spokesperson told industry trade journal Automotive News. These comments are in line with the ones made in December 2020. Quantum's aim wasn't to sever all ties with Volkswagen. It planned to turn Lamborghini into "a spearhead for innovation by consistently implementing new clean drivetrain technologies" across the range, a strategy that's already in the pipeline; Lamborghini announced it will electrify in the 2020s and launch its first series-produced EV. Investors also hoped to sign a five-year supply agreement with Audi, and to create what they called an Advanced Automotive Innovation Center headquartered somewhere in Lower Saxony, the German state Wolfsburg is in. In late 2020, when rumors about an imminent Lamborghini spin-off were rampant, Volkswagen stressed it had no plans to sell the Italian supercar manufacturer or to find a new home for Ducati, which Lamborghini owns. Unverified reports claim a chunk of the company could be listed on the stock market in a bid to raise revenue, however. Bugatti is another part of the Volkswagen empire that Diess and his team allegedly wanted to trade in to fund the group's pivot towards electric powertrains. In September 2020, reports claimed top executives had approved swapping the storied French carmaker and its assets for a significant stake in Croatia-based Rimac that would be transferred directly to Porsche.

Lamborghini explains why the Sian is not a preview of its next design language

Lamborghini pushed the boundaries of its design language with the sold-out Sian, but its head designer explained the project's goal wasn't to preview future cars. The company's first hybrid model will remain its own thing. "With the Sian, with the coupe and now the Roadster, we have closed this project. It is a masterpiece, we have a very special color for each, but this language is just for the Sian. Whatever we design in the future, we will follow the design DNA of Lamborghini. Just to repeat the Sian one more time would be way too easy, the expectations here at Lamborghini are much higher, so the future is always open," design boss Mitja Borkert told Autoblog. Lamborghini will make 19 examples of the Sian Roadster, and 63 units of the coupe, numbers chosen because the company was founded in 1963. Borkert's team designed the model with a high degree of customization in mind to ensure no two examples are exactly alike. Once they're assigned a build slot, buyers will work directly with Lamborghini's designers and its Ad Personam personalization department to configure their car. "The Sian is really something I want to turn into a masterpiece. My personal promise is that each and every car will be completely unique in terms of look, in terms of color, and in terms of material," Borkert assured us. Lamborghini Sian Roadster View 13 Photos Meanwhile, work on the Aventador's replacement — whose name hasn't been revealed — continues, and we hear it's about a year from making its debut. Although it won't look anything like the Sian, Lamborghini previously confirmed the model will arrive as a hybrid in order to offer more power than its predecessor without summoning a dark cloud of disapproval from regulators. Technical details about the gasoline-electric technology it will use haven't been announced yet, but hybrid systems will play a large role in the company's future range. "This kind of hybridization will be fundamental in order to respect all of the rules, and to guarantee that our DNA is protected," affirmed Maurizio Reggiani, the head of Lamborghini's research and development department. He again stressed that getting rid of the V12 — or turbocharging/supercharging it — is completely out of the question.   Like every carmaker, Lamborghini was caught off-guard by the on-going coronavirus pandemic and the lock-downs enforced globally in a bid to prevent the disease from spreading.

Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.