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Lamborghini exploring more elegant designs

Ferrari's front-engined V12s and mid-engined V8s have taken turns monopolizing the brand's perception; the 550 Maranello was probably the last front-engined V12 to be first-to-mind, now the 458 Italia leads the family. Not so at Lamborghini, where a mid-engined V12 has been the go-to and centerpiece since the extraterrestrial Countach landed, and it still is no matter how much the Huracan outsells the Aventador. That shape, those doors, that engine – they're the franchise. That doesn't mean Lamborghini isn't trying new things. The Asterion LPI 910-4 concept from last year's Paris Motor Show was more than the marque's first draft of a hybrid, it was an exploration of a different avenue in design. According to design chief Filippo Perini, "We need to understand if we can open another window in our future to be not so extreme but also a little bit more politically correct and elegant." The Asterion points at elegance and "a daily use of the car" with more room inside, a slimmer rocker panel and sill for easier entry, and a raised hip point in the seats for a higher driving position. Perini said that from the driver's seat, "You can see the color of the car. That is something unknown in our very extreme designs." Extreme Lamborghinis aren't going away, however – note that Perini spoke of opening "another window" of design. The goal, he said, "is to understand if [its] design language will be appreciated by a different kind of customer." We can't imagine why not, and we hope we get more news about the "hyper cruiser" GT outside of magazine articles and auto show grandstanding. If it were up to us, Lamborghini would open that window all the way.

Like an iPhone S, the 2017 Lamborghini Aventador S adds speed and features

When most automakers introduce a new generation of vehicle, it represents a dramatic change in performance or design. Don't tell Lamborghini that – while the company calls its new Aventador S a new generation, the reality is that this is Sant'Agata's facelifted flagship, complete with some modest visual tweaks and a couple of new pieces of technology. In fact, it's closer to Apple's product cadence of introducing an S model of the iPhone before an all-new model. Those aesthetic changes include a new fascia that Lamborghini claims is more aerodynamic, while the vertical ducts on the outside of the lower intake optimize airflow around the front tires and those huge front wheels, while channeling more air toward the rear radiators. In back, there's a restyled diffuser, and a neat hexagonal exhaust outlet. Above that, there's a three-position active rear wing. All told, Lamborghini claims front downforce is up 130 percent while "overall efficiency" in high-downforce mode increases 50 percent and low-downforce mode improves 400 percent. New for the Aventador is a trick four-wheel steering system, a first for a series production Lamborghini. The idea with the system is like other four-wheel-steering. At low speeds it turns the rear wheels in the opposite direction of the fronts, tightening the Lambo's giant turning radius. At high speeds, the system works in reverse by turning the rear wheels in the same direction as the fronts and providing improved stability. But none of these style and tech changes are worth a damn without that big lump of fury in the Aventador S' middle. Like previous versions, there's a 6.5-liter V12, but its output is up to an SV-matching 740 ponies – torque is unchanged from the LP700-4 we tested in 2015, at 509 pound-feet. Max engine speed is up from 8,350 rpm to a wild 8,500 rpm. The result? Zero to 62 miles per hour in 2.9 seconds and a top speed of 217. Prices for the 2017 Aventador S start at an eye-watering $421,350 and – we're guessing – can creep up near $500,000 with a few carefully selected carbon-fiber accents and Ad Personam options. Lamborghini is planning to start deliveries in spring 2017. Related Video:

Lamborghini's Centenario Roadster has arrived and it's already sold out

We love a good crazy Lamborghini design. While Pagani and, arguably, Koenigsegg have overtaken Lambo in the crazy department lately, Lamborghini still has its magic touch. For evidence, let us introduce you to the Centenario Roadster. It was unveiled this afternoon at Pebble Beach. Based on the Centenario coupe that was built in honor of Ferruccio Lamborghini's hundredth birthday (if he were still alive today), the roofless version is essentially the same supercar, but with the added luxury of unlimited headroom. Both Centenarios are based on the underpinnings of a Lamborghini Aventador and built around a carbon monocoque with a 759-horsepower, 6.5-liter V12 in the middle. Thanks to the naturally aspirated V12, the Centenario Roadster can sprint to 62 mph in 2.9 seconds, which is only a tenth of a second slower than the coupe. Not bad. Only 20 Roadsters will be built, the same number as the coupe, and, according to Automotive News, they've all been sold. While the hardtop went for $2 million, the Centenario Roadster, in all of its roofless glory, will run roughly $2.3 million. To us, even though we can't afford it, the insane price tag somehow makes sense. Related Video: Featured Gallery Lamborghini Centenario Roadster Debut View 17 Photos Related Gallery Lamborghini Centenario Roadster News Source: Lamborghini, Automotive News-sub. req.Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Misc. Auto Shows Lamborghini Convertible Performance Supercars Pebble Beach lamborghini centenario