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Lamborghini updates its logo for the first time in over 20 years

Enthusiasts meandering through the Pebble Beach Concours d'Elegance in 50 years will have an easy way to tell approximately when a Lamborghini was made. Starting later in 2024, the brand's cars will wear a logo that has been redesigned with a focus on minimalism. Lamborghini notes this is the first time it has redesigned its logo in over 20 years, and the changes made are relatively subtle. The emblem is still shield-shaped, and its overall layout remains the same; there's "LAMBORGHINI" written at the top, right above a bull that looks like it's about to charge. However, the shield's frame is smaller, with a flatter look, and the bull becomes an outline with fewer details (like the spine). Here's the old logo for reference: While the bull has appeared on the logo since the company's inception in 1963, it will soon stand on its own for the first time. Not on cars, it sounds like they'll still wear a shield, but in some of the brand's marketing and promotional material. Lamborghini also developed a brand-specific font to further strengthen its identity. You'll see it in the magazine that the company publishes, for example, and on social media. Lamborghini hasn't revealed which car(s) will inaugurate the new logo. The latest addition to its range is the Revuelto, which is powered by a 1,001-horsepower plug-in hybrid drivetrain built around a new, naturally-aspirated V12. Developed to replace the Aventador, it was unveiled in 2023 with the old logo; if it gets the new logo, early examples with the old emblem will likely be interesting from a collector's perspective. We know that the brand has at least three new models in its pipeline: There's a plug-in hybrid evolution of the Urus, which should also get a handful of visual updates inside and out, and a replacement for the Huracan, which will reportedly downsize to a twin-turbocharged V8 and go hybrid. One of these will surely be the first to wear the new logo. Looking ahead, the first electric Lamborghini will arrive in about 2028. Marketing/Advertising Lamborghini Luxury Performance

1971 Lamborghini Countach LP prototype 500 lives again

On March 11, 1971, Lamborghini unveiled the Countach LP 500 prototype at the Geneva Motor Show on the Carrozzeria Bertone stand. Lamborghini had also brought the reworked Miura P400 SV to the show, and believing it would be the star, had placed the Miura at its own stand and dispatched the Countach to the design house stand. Admittedly, Lamborghini had done the same thing in 1966 when the Miura debuted in Geneva. The Countach ruled the 1971 show and was soon on magazine covers around the world. The Italian house spent three years developing the prototype for production, putting the Countach LP 400 on sale in 1974. The prototype sacrificed its life during crash testing for the production model. Now the prototype is back, or the best facsimile thereof. Lamborghini says "an important collector" approached the firm in 2017 asking if they could recreate the yellow shock that started the 50-year craze for V12 engines and scissor doors. That customer might have got his idea from the 1971 Miura P400 SV prototype that Lamborghini restored in 2017 using archival documents. So the automaker's classics division, Polo Storico, went back to the archives for drawings, documents, meeting notes and pictures; interviewed people who were there at the time; and contacted suppliers like Pirelli for an updated version of the Cinturato CN12 and paint maker PPG for the Giallo Fly Yellow Speciale color. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It took 2,000 hours for the design house, Lamborghini Centro Stile, to reproduce the bodywork, all of it hand-beaten as it was in 1971. It took more than 25,000 hours to recreate the entire coupe with parts that were either original, restored, or fabricated from scratch ranging from the platform frame (instead of the tubular frame in the production car) to the partially electronic instrumentation. Lamborghini didn't mention the engine, though. The prototype contained a 5.0-liter V12; the production model downsized that for a more reliable 4.0-liter unit. We'll guess a collector committed enough to pay for 25,000 hours of Lamborghini work wouldn't compromise on the heart of the matter. Whatever's back there, it sounds righteous in the video.  The result is now on display in the concept class at the Concorso d'Eleganza Villa d'Este.

Watch an Aventador, Viper and LFA play the songs of their people

Our friends at Road & Track recently stopped by Cars and Coffee in Irvine, California, with the 2013 SRT Viper and found themselves a place to park between a Lamborghini Aventador and a Lexus LFA. Those machines might as well be the three musketeers of ludicrous exhaust notes, and rather than keep those 24 raging cylinders muffled, R&T set about conducting an orchestra of internal combustion. On seeing these three lined up, we were more than prepared to call the Viper victorious when it came to tickling our ear drums, but the latest domestic V10 sounds down right civilized in this company.
If we're picking favorites, we have to say the LFA takes the cake. There's something about the noise of a street-legal V10 that can wrap it's tachometer all the way to 9,000 rpm that turns our knees to quivering dollops of jelly. Check out the clip below for a listen. We shouldn't need to tell you to get frisky with the volume.