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'Boy Wonder of Supercar Sales' talks Lamborghini

Brett David has a pretty darn good life. At 26 years old, he's the CEO of Prestige Imports in Miami, which puts him at the wheel of the largest Lamborghini dealership in the US. Prestige also happens to have moved more Audis than any other dealer in three years.
CNBC's Squawk Box had him on for a sitdown in a segment it called "Secret Lives of the Super Rich," where the network highlighted the burgeoning demand for Lamborghinis. Besides talking about the recession-proof Lambo market and his new-age clientele, David explained how he sold his first Lamborghini. At 17. To Missy Elliot. The whole video is really worth a watch, which you can do by scrolling down.

Lamborghini could sell 10,000 vehicles this year

MILAN — Lamborghini could sell 10,000 cars this year for the first time, its CEO said, as the luxury sports carmaker reported a rise in profit and revenues for the first half. The Italian brand, a subsidiary of Germany's Volkswagen, sold 5,341 cars between January and June, up 4.9% on the same period last year. The United States was its largest single market, with 1,625 deliveries. Chairman and CEO Stephan Winkelmann said it was not easy to make forecasts due to market uncertainties, including with raw materials, but added that selling 10,000 cars this year was a "feasible goal". "It is not something we are obliged to achieve, but it's important to show what the health of the company is and how big (clients') willingness to buy our cars is," Winkelmann said. Supported by the success of its Urus SUV, which costs around 200,000 euros ($219,900) before tax, Lamborghini has in recent years expanded its output, relying on solid demand from wealthy car lovers. It delivered over 9,200 vehicles in 2022. Rival Ferrari, whose headquarters is less than 40 kms (25 miles) away, shipped more than 13,200 cars last year. In the first half, Lamborghini's revenues grew 6.7% to 1.42 billion euros and its operating income rose 7.2% to a record 456 million euros, the company said. Lamborghini is investing 1.9 billion euros to 2027 in its shift to hybrid and electric cars, but further investments are expected. The carmaker earlier this year presented its first plug-in hybrid model, the Revuelto, adding to the Huracan 10-cylinder sports car and the Urus in its current range. The line-up is set to become all hybrid next year with the new Urus and a new sports car replacing the Huracan. Lamborghini plans to launch its first fully-electric model in 2028 - three years after the first promised by Ferrari - followed by a battery version of Urus in 2029. "What matters is to be there at the right time, when we know we are at our best and the market is ready," Winkelmann said. He added the use of so called e-fuels was an option, but only for the brand's sports car models. But any decisions about possible e-fuel powered models for the next decade would depend on future regulation in different parts of the world, not only in Europe, Winkelmann said. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini Revuelto revealed, a V12 making 1,001 horsepower

Lamborghini Lanzador concept is a megawatt wedge previewing the first Lamborghini EV

Two years ago, Lamborghini confirmed that it would launch a fully-electric car of some sort. Today, we get our first glimpse of what that will be with the Lanzador concept. It's a precursor to a production model that will be sold alongside the other mainline models such as Urus, Revuelto and the Huracan's successor. The Lanzador's styling is very obviously Lamborghini, what with its wedge shape that runs from stem to stern. The huge fenders, squinting headlights and hexagonal taillight elements are familiar, too. The question is, is it more of a squashed Urus, or a pumped-up Revuelto. We're not sure there's a wrong answer. It does seem to be something of an SUV or crossover with its relatively high ride height and the 2+2 seating position. Lamborghini calls it an "Ultra GT," which reminds us a bit of Aston Martin calling its DB12 a "super tourer." Whatever it is, it happens to have just two doors, or three if you count the rear hatchback. We particularly like the 23-inch wheels that are hexagonal renditions of classic Lambo phone-dial wheels. Just above those wheels are some nifty hidden wheel well air vents that are part of an extensive array of active aerodynamic elements to optimize either drag for efficiency or downforce for performance. Inside, two sets of aggressive-looking sport seats are available for the driver and their friends to enjoy the "Ultra GT" life. The dash consists of two cowls with screens for the driver and passenger. Down the center is a cluster of controls that looks straight out of an alien spacecraft for operating infotainment functions. The typical Lamborghini starter button with safety cover returns, and amusingly, it still references starting an engine in an electric vehicle that has no engine. Lamborghini also notes that the interior uses wool upholstery, more sustainable leather and recycled materials. Even some carbon fiber is recycled using a method that combines layers of reprocessed pieces with a more attractive top layer to finish them off. And besides space for four people, the rear cargo area seems quite spacious as well as versatile thanks to folding rear seats and the hatch. And if that's not enough, there's a front trunk, too. Mechanically, details are a little scarce, but Lamborghini says the Lanzador would feature a pair of electric motors for all-wheel drive, and output would be more than 1,300 horsepower (more than 1 megawatt as Lamborghini put it).