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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Lambo to mark founder's birth with limited-run supercar in Geneva

Lamborghini has something special planned for the Geneva Motor Show in March. That much we knew already, but now new details have come to light. They look rather promising, if you're into the whole limited-edition supercar thing. Contrary to prior expectations, Sant'Agata's latest won't be a one-off concept like the Egoista or the Aventador J, but will be produced in a limited run of 20 examples. In that respect it looks poised to follow in the footsteps of the Veneno and Sesto Elemento. The model is tipped to be called the Centenario, and will be presented on the occasion of the 100th anniversary of company founder Ferruccio Lamborghini's birth. The tractor mogul turned supercar-maker was born on April 28, 1916, and died on February 20, 1993, at the age of 76, leaving behind him quite a legacy – and a company that has changed hands more times than an aging baseball player. According to Auto Express, which spoke with Lambo CEO Stephan Winkelmann recently about the project, the Centanario (or whatever it's ultimately called) will wear much more subtle bodywork than extreme creations like the Veneno. That could appear more in line with the styling of the Asterion concept showcased last year in Paris. It may also feature some manner of hybrid powertrain, but will likely adopt the 6.5-liter V12 from the Aventador in some state of tune.

Wild Liberty Walk Lamborghini Countach revealed at Tokyo Auto Salon

Liberty Walk just loves to show up to the Tokyo Auto Salon in outrageous, heavily modified builds that stir up the hornet’s nest of opinions. For this rendition, the tuner just dropped a Liberty Walk build of the Lamborghini Countach. ItÂ’s only apt that the Japanese car builder follows its F40 revealed last year with another jewel of an Italian supercar, and this one is a serious feast for the eyes. This build isnÂ’t just meant to be a one-off either – youÂ’ll be able to buy the parts from this Liberty Walk build to make one of your own. The tunerÂ’s website lists availability for the front bumper, front diffuser, canards, side skirts, side diffusers, rear diffuser, rear wing and roof intake. No prices are made available as of today. Of course, thereÂ’s a whole lot more than that on this Liberty Walk build, but thatÂ’s a great off-the-shelf start to making your own. Unfortunately, Liberty Walk doesnÂ’t have much in the way of a description for performance modifications. There are plenty of obvious ones, though, such as a lowered suspension, the signature Liberty Walk widebody, unique wheels and tires to fill in said widebody kit and an epic quad exhaust poking out the rear. We can see some racing harnesses through the front windshield, and we wouldnÂ’t be surprised to learn that the V12 engine is making more horsepower than it did from the factory. The most Liberty Walk has to say about the build comes from the tunerÂ’s social media posts where it simply states: “We are doing whatever we want.”  That right there is the best description for how Liberty Walk goes about its builds. Thought-provoking and controversial cars are its bread and butter, and while the Countach is already a thought-provoking design from the factory, thereÂ’s no doubt that Liberty Walk has taken it to another level here. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.