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What Lamborghini Urus' unapologetic unveiling tells us about the super SUV

BOLOGNA, Italy — "Like a storm at a wedding," was Italian Prime Minister Paolo Gentiloni's diplomatically lyrical description of the 'problemo tecnico' that plunged the Lamborghini Urus production line into an awkward silence just as the build-up to the car's unveiling was reaching a crescendo. Given the scale of the event, the hundreds of media, customers and VIPs flown in, the preparation of the new production line for a gala dinner and all the rest of the glitz and glamour, this must have been an excruciatingly embarrassing moment for Lamborghini boss Stefano Domenicali. If it was, he didn't show it, gamely jumping into the middle of the unlit arena with the microphone and stalling for time as two examples of the Urus were whisked around from the adjacent production line, brought hurriedly before the waiting crowd and then thrown into the spotlight for R&D boss Maurizio Reggiani to do his thing. All of this proves that flying all the way to Bologna to attend an unveiling event in person is the last place you want to be if you want the scoop on a new Lamborghini, the vital information on the car already live and online while we folks in the factory were — literally — in the dark. You'll have already read the headlines, gasped at the horror of a turbocharged Lamborghini and then again in amazement at the performance stats the 641-bhp 4.0-liter V8 delivers. 0-62 mph in just 3.6 seconds is but a few tenths off what a Huracan achieves, 0-124 mph in 12.8 seconds putting the Urus into the seriously fast league for any type of car, let alone an SUV. The shock value of the looks has been tempered somewhat by the fact that concepts, test mules and drawings have been in the public domain for a long, long time. We've gotten used to the idea of a Lamborghini SUV, and the design theme of an Aventador on stilts was long-previewed. But what's it like in the metal? Unapologetic would be one word that springs to mind. But then that's the Lamborghini way, right? This is not — never has been — a brand for wallflowers. Even with that in mind, the Urus is a middle finger raised to anyone concerned about brand values being cheapened by the fact it shares platform, engine and electrical architecture with similar products from Audi, Bentley and Porsche. You'll have your own views there. You'll also realize why Lamborghini had to do it and, perhaps, wonder why it took so long.

Lamborghini Veneno supercar celebrates the bull's 50th birthday

While yesterday's and today's leaks of the 2013 Lamborghini Veneno took some of the mystery out of this 50th-anniversary hypercar, the exotic, street-legal racecar is no less exciting. Now with the official announcement, we get more details about what three lucky people on Earth will get to experience.
The Veneno is named after one of the fastest and strongest fighting bulls ever.
As we suspected, the Veneno name follows the Lamborghini tradition of naming its cars after famous fighting bulls, and this new Aventador-based hypercar is named after one of the fastest and strongest fighting bulls ever, a bull that gained recognition back in 1914 for killing a matador. To match its name, the Veneno gets its strength from Lamborghini's 6.5-liter V12 producing 750 horsepower and tops out at 220 miles per hour.

Lamborghini previews the Aventador's hybrid, 1,001-hp successor

Lamborghini is nearly ready to introduce the Aventador's long-awaited successor. Referred to as the LB744, the company's next flagship model adopts a gasoline-electric hybrid powertrain that's built around a new, naturally-aspirated V12 and rated at about 1,000 horsepower. We'll need to be patient to discover the model's exterior design, but Lamborghini provided us with a very good idea of what the specifications sheet looks like. The system's centerpiece is a mid-mounted, 6.5-liter V12 that eschews forced induction — the company has previously made it clear that it wants to keep the naturally-aspirated 12-cylinder alive for as long as possible. While the Aventador was V12-powered as well, it sounds like the mechanical similarities between the two cars end there. In the upcoming LB744, the engine is bolted to an eight-speed, dual-clutch automatic transmission that's mounted transversely behind the engine instead of longitudinally directly in front of it. The company will need to find a new name for the transmission tunnel: it now houses a 3.8-kilowatt-hour lithium-ion battery pack. The electricity stored in it zaps three electric motors: one is integrated into the transmission, while the other two are each assigned to one of the front wheels. This layout delivers through-the-road all-wheel-drive, so there's no mechanical connection between the axles, and it allows the LB744 to drive on electricity alone for short distances. The configuration also provides a torque vectoring function for sharper cornering. Lamborghini pegs the system's total output at 1,015 metric horsepower, which represents approximately 1,001 horsepower measured in U.S. terms. The bulk of the cavalry comes from the V12; it's billed as the lightest and most powerful 12-cylinder that Lamborghini has ever made and it develops about 813 horsepower at a screaming 9,250 rpm (that's 250 rpm short of its redline). Maximum torque checks in at 535 pound-feet. We haven't heard the new engine yet, but Lamborghini stresses that it went to great lengths to give it an exhaust note worthy of a supercar. More details about the LB744 will emerge in the not-too-distant future. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.