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Lamborghini says handling, not flat-out speed, is the new benchmark

Speed has played a significant role in defining Lamborghini's image since the brand's inception in 1963, but the type of velocity it aims to achieve is changing direction. One of its top executives opined that handling, not 0-60-mph times or maximum speed, is the new benchmark in the supercar segment the company calls home. Francesco Scardaoni, the head of the Italian company's Asia-Pacific operations, explained achieving the quickest possible sprint from 0-60 mph and the highest possible top speed used to be what defined a Lamborghini. Rivals aimed to rule the chart, too, so exotic brands spend decades taking turns trying to outgun each other by shaving a tenth of a second from — or adding a few miles per hour to — their respective times. EVs moved the goalpost in the 2010s, according to Scardaoni, because their powertrain develops maximum torque right away. "If you go back to 10 years ago, probably when we were asked the parameters to measure a car with we would say top speed, acceleration, and then handling. Top speed then became a secondary measure, and acceleration the first one. Now, basically [with electrification] is no more that important. because it's quite easy for those kind of power units to have amazing results in acceleration," he explained in an interview with Car Advice. Exemplified by the Huracan STO introduced in 2020, the shift represents a dramatic about-face for the engineering team led by Maurizio Reggiani. Speed is easy to quantify; if we tell you that a Bugatti Chiron takes 2.4 seconds to reach 60 mph from a full stop, or that it maxes out at 304 mph, you know exactly what it can do. Handling, on the other hand, is difficult to put a number on. Gs on a skidpad is one measure, but that's only a small part of the handling equation. There's no unit of measurement that describes how a Divo feels on a winding Sicilian road. Scardaoni hinted that focusing on handling is a way to keep exotic supercars relevant in the coming years. Electric hypercars are ostensibly on their way, including the Rimac C_Two and the Pininfarina Battista. Closely related, both allegedly take under two seconds to sprint from 0-60 mph thanks in part to a 1,900-horsepower drivetrain, yet they weigh approximately 4,300 pounds; they're heavier than a Mercedes-Benz S-Class. Neither are in the same league as, say, the Huracan, but they're good examples of the pros and cons of electrified performance.

Celebrating Ferruccio Lamborghini's 100th birthday

A tremendous thorn in Ferrari's side was born 100 years ago today. His name was Ferruccio Lamborghini, and today his company's cars are among the wildest and most desirable on the market. While the people of Sant'Agata Bolognese are probably raising several glasses of vino to Mr. Lamborghini, Hemmings has put together a great read on the man behind the brand. Lamborghini's start in the auto industry is the stuff of legend. Unsatisfied with the cars he bought from Ferrari and infuriated after being snubbed by the company's founder, Enzo, Lamborghini added an eponymous auto manufacturer to his tractor-building efforts. The Hemmings piece chronicles this feud, but digs far deeper into the brand's early days. Did you know part of the reason Lamborghini founded his company in Sant'Agata was because of the absolutely killer deal the local government cut with the company's founder? Seriously, the government gave out interest-free loans and exemptions from corporate taxes for its first ten years. Not a bad deal. From hiring Giotto Bizzarrini to design the company's early V12 engines to the debut of the iconic Miura, there's a lot of information here about the man and the company he built, going up until the 1970s, when he sold his shares and retired at just 58 years of age. Head over to Hemmings for the full read. Related Video:

Audi: record profit as 'biggest product initiative' in its history gets underway

Audi Group CEO Markus Duesmann   Even as the Audi Group (VOW.DE), VW’s luxury division, is in the midst of a huge EV transformation it still needs to perform where it counts — the bottom line. And so it is doing just that.  On Thursday the Audi Group - which is dominated volume-wise by Audi, but also includes Bentley, Lamborghini, and Ducati - posted record revenue and operating profit in 2022. That shouldnÂ’t be a surprise given what the industry has been seeing at the highest end of the market - record performances despite macroeconomic jitters across the globe. But that it's happening as the group is noteworthy.  “We are on the verge of the biggest product initiative in our history,” Audi Group CEO Markus Duesmann said at a news conference earlier on Thursday. “By 2025, we will have launched around 20 new models, more than 10 of which will be all-electric. We have set the course to go 100% electric. By 2027, we seek to offer an all-electric vehicle in each core segment.”   This is all part of Audi GroupÂ’s Vorsprung 2030 plan, which seeks to have all of the groupÂ’s new models be electric by 2026 — and to end traditional gas-powered engine production by 2033. To that end, the group saw EV deliveries jump 44% (in 2022) compared to 2021 to over 118,000 vehicles, with the share of EVs rising to 7.2% from 4.8% in the prior year. Audi is also launching its first EV using the PPE (premium platform electric), which was developed together with Porsche. That EV, the Audi Q6 e-tron, will be unveiled later this year. (Past Audi EVs shared corporate parent VWÂ’s electric platform.) “With the Audi Q6 e-tron, e-mobility is coming from Ingolstadt (Audi HQ) for the first time,” Duesmann said in a statement. “To this end, weÂ’re also building a dedicated battery assembly facility on site. This will enable us to retain important know-how here in Germany and train our employees in future fields.” AudiÂ’s German rivals of course are also leaning in hard on their EV transformations. That makes it all the more important that Audi get its EV strategy right—and launched in a timely manner.