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Lamborghini designers channel brand's past to keep supercars fresh

Lamborghini design boss Mitja Borkert smiles as he sums up the brand's design language with an anecdote. "I bought a 1/18-scale Countach in Frankfurt, and I put it in my carry-on suitcase. One of the guys at the security screening asked 'what's that?' His colleague looked at the screen and immediately said "it's a Lamborghini!" Borkert points out the unmistakable silhouette is a major part of what defines a Lamborghini. He gives Marcello Gandini credit for the styling cue. The talented Italian designer penned a long list of emblematic sports cars, including the Miura, the Countach, and the Lancia Stratos. For Borkert, the Gandini line is deeply-rooted and permanent. However, he doesn't feel the least bit constrained by it. "First of all, for me this line is written in stone. It will remain in the next 100 years, regardless of what technology we will have. I'm very sure of it. Of course, we always have to find an interpretation of that line for specific projects. When we created the Urus, we also wanted to use the line but we had to interpret it in a way that worked for that specific architecture. How we did that you will see in the future. "The Huracan has one interpretation of the Gandini line. The Aventador is longer so we had to stretch it. You can set a lot of tension in that line, you can give it a bit more wedge. In the Centenario the rear is a little bit lower, for example. "So, for me, this is the component we have to keep. Then, there are the design themes like doors, fenders, and what we are doing with the front and rear. That's when we apply the motto 'expect the unexpected.' We are always challenging ourselves, and always looking for something new." The first step of the design process is to get the proportions exactly right. "If the main proportions aren't right, you will never be able to catch up with the design," he notes. And while most people assume modern-day designers start sketching on advanced CAD software, a Lamborghini still comes to life the old-fashioned way: with a pencil and a sheet of paper. Once the proportions are locked in, Borkert and his team of young, spirited designers begin adding secondary styling cues like character lines, angles, and creases. The last part of the process is when designers pencil in the final details such as vents, moldings, emblems, and miscellaneous trim pieces. Heritage plays a large role there, too. The hexagon is another one of the defining features that characterize a Lamborghini.

Lamborghini Aventador spotted with more aggressive look

The Lamborghini Aventador LP700-4 has been a huge success for the Italian automaker. The big, burly V12 supercar propelled Lamborghini to record profits a few years ago and the automaker wants to ensure that the Aventador remains relevant with a minor facelift that makes it look even more aggressive. Photographers caught an Aventador testing at the Nurburgring and the vehicle looks like a toned down Aventador LP750-4 SV. At the front, the prototype has smaller air intakes on either side of the front grille, of much the same angular design as the more powerful SV. These replace the unobstructed, larger square-like intakes on the regular model. The prototype still has the same overall profile as the current model. The changes at the back of the prototype are more dramatic. The rear wing is still the same shape and size, but the rear vents, which sit just below the taillights, appear to be smaller and more rectangular. The diffuser, which protrudes out of the prototype's rear end, is closer to the one found on the SV than the more restrained one on the normal Aventador. The exhaust outlet on this test vehicle is also different with a triangular shape that has a three-pipe design instead of the oval-enclosed four-pipe design on the current Aventador. It's also different from the exposed quad-pipe layout emerging from the SV's aggressive hindquarters. We're sure the different exhaust layout will alter the supercar's sound, but rest assured that the revamped Aventador can still spit a massive ball of flame. Rumors hint at the Aventador getting some additional power from its 6.5-liter V12 that currently generates 691 horsepower and 509 pound feet of torque. While the performance increase is up in the air, a dose of additional aggression will keep the Aventador looking fresh as it ages. Related Video: Featured Gallery Lamborghini Aventador Spy Shots View 12 Photos Image Credit: CarPix Spy Photos Lamborghini Coupe Performance Supercars testing

Lamborghini downshifts toward record sales

Reuters reports that the Lamborghini Huracan is doing exactly what it was intended to do for the brand: increase sales. The company set yearly sales records up to and including the first full year of the global financial collapse, moving 2,430 units of the Murcielago and Gallardo in 2008. But even 1,144 combined horsepower couldn't keep that momentum going, and by 2010 that had dropped to 1,302 sales worldwide. Retail success returned with the markets and buyers who deemed it finally safe to be seen in a brand-new six-figure car. Last year, the company set a sales record of 2,530 units, a 19-percent increase over 2014. In an interview with Reuters, company CEO Stephan Winklemann said that Lamborghini should break that number this month. The momentum is coming from the US and Asia, specifically Hong Kong, Macao, and Taiwan. Sales in mainland China are "broadly flat," but that has to be considered success when other much less spendy carmakers are hurting something awful in the People's Republic, and luxury makers have returned their primary attentions to the US. Next year could be even better, with the Huracan Spyder going on sale in the spring. Two years after that, the brand plans to double its current sales with the arrival of its supersport crossover, which has a target of "about 3,000" per year. Related Video: