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Lamborghini Urus pair completes 4,000-mile trip across Japan

Two Lamborghini Urus crossovers have completed a month-long journey across Japan. Conceived as a marketing stunt, the pair traveled over 4,000 miles, collecting some truly breathtaking scenery along the way. The idea of a long-distance drive to promote a new vehicle has been a long-held tradition in Japan. It was a much bigger achievement back in the 1960s, when Japan's expressway system was just getting underway. Many local roads were still rough, and it was considered uncommon for cars to drive all-out at high speeds for sustained lengths of time. Nowadays, it's not particularly difficult for any modern car to complete such treks, especially when you're talking about a 641-horsepower, 626-pound-foot luxury SUV. In fact, it must be quite the exercise in restraint in modulating the 4.0-liter V8, capable of a 190 mph top speed, since the highest speed limit in Japan is about 75 mph and speed cameras are everywhere. Still, it was a chance for Lamborghini to capture some beautiful photos along the way. The Urus almost looks out of place against ancient shrines and lush bamboo forests. They even paused to shoot at Himeji Castle in Bizen City and Shirakawa village in Gifu Prefecture, both UNESCO World Heritage sites. From snowy mountains to rocky coastlines, cherry blossom-lined avenues to massive steel bridges connecting Japan's islands, the variation in backdrops is something to behold. The two Urus vehicles used in the trip were finished in Giallo Inti (yellow) and Blu Astraeus (dark blue), both featuring a customizable Lamborghini paint option called Pearl Capsule. Created by Lamborghini’s Centro Stile design department, it basically adds a black finish to the roof, spoiler and front air dam. Cabin-wise, Pearl Capsule adds two-tone coloring, hexagon stitching on the seats with carbon fiber and black anodized aluminum details throughout the interior. The option can also be paired with Arancio Borealis (orange) and Verde Mantis (green) exterior colors. The trip started in far western Japan on the island of Kyushu, then traced the country's northern coast along the Sea of Japan up to the northernmost island of Hokkaido. Then it snaked down the Pacific coast to its final destination of Tokyo. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini CEO says Urus headed to production

It's only a matter of time before Lamborghini is cleared to start producing the Urus sport utility vehicle, and, according to CEO Stephan Winkelmann, that time is expected to be soon, The Detroit News reports.
"We're going low profile now," Winkelmann says. "I can't tell you much on details now, but when we get close to the launch, we will have more." The CEO reportedly said earlier this year that the Urus would start production in 2017, which was backed up by earlier statements made by parent company Audi's CEO, Rupert Stadler, who told Autocar, "Lamborghini has to do it. Because of the need to dovetail into production cycles, we should see the Urus in 2017."
Lamborghini delayed production of the Urus a year ago due to Europe's economic climate while continuing to develop the SUV. But since then China, one of Lamborghini's largest emerging markets, has exhibited a slowdown of high-end luxury item purchases. Winkelmann now reportedly says the biggest opportunities are in "Japan, the Middle East and especially the US."

Lamborghini Centenario will punch out 770 hp

Lamborghini briefly revealed the Centenario by releasing a YouTube video ahead of the official debut at the Geneva Motor Show. While it quickly set the clip as private, the screenshot above offers the best look yet at the new hypercar. The coupe celebrates founder Ferruccio Lamborghini's 100th birthday. The limited-edition hypercar uses a naturally aspirated V12 with 770 horsepower and can get to 62 miles per hour in 2.8 seconds. The top speed is an impressive 218 miles per hour. The body and monocoque are entirely carbon fiber, and the rear wing extends at high speeds for more downforce to stick the hypercar to the road. Lambo plans to produce a limited run of Centenarios consisting of 20 coupes and 20 roadsters. We look forward to getting more details when the limited-edition hypercar officially debuts soon. Show full PR text YouTube Description Uploaded on Feb 29, 2016 The Lamborghini Centenario is the most fitting tribute to Ferruccio Lamborghini in his centenary year, an one-off limited edition of 20 coupes and 20 roadsters. The Centenario's naturally aspirated V12 engine produces 770 hp and powers from 0-100 km/h in 2.8 seconds, from 0-300 km/h in 23.5 seconds with a top speed of more than 350 km/h. The futuristic and essential design includes an extending rear wing providing more downforce at high speeds, the body is built entirely in carbon fiber with a monocoque and all other body parts and trims in carbon fiber.