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Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.

Dad Invites Lamborghini Owners To Son's Birthday Party

The resulting unalloyed joy, as you'll see in the footage below, is priceless. One of my defining moments as a budding car enthusiast came the first time I got to see a Lamborghini up close. I was out in Los Angeles visiting a relative with my mother and sister, and I took the change of scenery as an opportunity to look for more exotic cars than my middle-class Midwestern upbringing would usually encounter. We were on a walk, when off in the distance I saw – and heard – something extraordinary: An early '80s Lamborghini Countach, black with those bronze five-hole wheels, pulling into a parking spot. My mom still takes great joy in periodically retelling the events of that day, and as the story goes, I joyfully took off without warning, chasing the car down the street shouting "Lamborghini!" "Lamborghini!!" in my best eight-year-old Italian accent. I must've still been adorable, because the owner not only let me sit in his car, scissor door open and ridiculous grin on my face, he left me playing around in its interior, nonchalantly telling me to shut the door when I was done. Just like that, he left, disappearing into a shop across the street. I can't tell you how long I sat in the car, or how many photos I demanded my mother take of me with my borrowed Bell and Howell, but I can remember being astounded at how low it was – I could crouch as if sitting on the bumper and still see over it! That was around 30 years ago, and I still have a couple of those dog-eared pictures. Funnily enough, my memorable Lamborghini encounter is pretty similar to that of the young boy featured in this video. At age seven, however, Jacob is clearly ahead of the curve. As the story goes, his father left a message on Lamborghini Los Angeles North's Facebook page, asking if someone with "a kind heart" would help him help make his Lamborghini-fanatic child's birthday wish come true. And "come true" it did, with the dealership helping organize not just a ride-along in an Aventador, but also a small cavalcade of other Lambos, all of which all showed up unannounced at his house on Jacob's birthday. The resulting unalloyed joy, as you'll see in the footage below, is priceless. As car enthusiasts, most of us have been lucky enough to have memorable defining car experiences, those fleeting moments in our personal back catalogs that have come to mean so much more than they first appeared to be.

Lamborghini's first EV will be a sports car with usable rear seats

Lamborghini's first series-produced electric car will make its debut by the end of the 2020s. We know the EV will arrive as a fourth model line, not as a battery-powered version of an existing car, and the brand revealed some of the areas it's focusing on during the design phase. Company boss Stephan Winkelmann recently confirmed the yet-unnamed EV will arrive as a grand tourer with a 2+2 seating layout, so it will bring Lamborghini back to a segment it left many decades ago. Federico Foschini, the firm's chief marketing and sales officer, revealed that the rear seats won't be merely for show: He told Motor Authority that they'll be "comfortable." Reading between the lines suggests that the EV will fill the gap between Lamborghini's two-seater super-sports cars, such as the new Revuelto flagship, and the family-friendly Urus SUV. Foschini added that two adults will be able to travel in the EV's back seats. This is fairly rare in 2023: most of the 2+2s currently on sale, including the Porsche 911, have rear seats that are best left to small kids. One of the few exceptions is the new, second-generation Maserati GranTurismo, which is surprisingly spacious for its segment. The Bentley Continental GT is also big enough to accommodate four adults. It's too early to provide technical specifications because the EV isn't scheduled to land in showrooms until 2028 at the earliest. Regardless of what the model is powered by, Foschini noted that the development team is shooting for over 300 miles of range. "This is what you need, because it's a full electric vehicle. You have no alternative range," he told Motor Authority. Note that "over 300 miles" is the best-case scenario; the executive clarified that the total number will depend on the driving mode selected, which is also true for combustion engines. More details about Lamborghini's upcoming electric model will emerge in the coming months. In the meantime, the Italian brand is preparing to electrify its entire range by 2024. The first step on this path is the aforementioned Revuelto, which uses a gasoline-electric hybrid system built around a new, 6.5-liter V12 engine. Next is the successor to the Huracan, which will reportedly use plug-in hybrid technology as well.